FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Going Up? 4imprint Releases New Blue Paper and Podcast on
Elevator Speeches, Sales Pitches and Cold Call Tactics

(OSHKOSH, Wis.) – Elevator speeches, sales pitches and cold calls—the tenets of successful sales for centuries, these tactics are tried and true. The latest Blue Paper™ and podcast from promotional products retailer 4imprint, Elevator speeches, sales pitches and cold calls: New school tips for old school sales tactics, takes a look at how businesses and professionals can mesh these classic sales efforts in a new light to find a truly winning approach.

“Elevator speeches, sales pitches and cold calls have a common thread,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This paper and podcast explores how each one uses the power of conversation and storytelling to entice a prospective customer to engage.”

Other topics discussed in this Blue Paper and podcast include:

• How to develop an elevator speech
• Key components of an elevator speech
• Tips for reusing elevator speeches in other areas of marketing
• How to develop a sales pitch
• Tips for cold calling in a phone-less world
• Case studies

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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