FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Generating awareness and raising money:
The role of capital campaigns within nonprofit organizations
4imprint® presents latest Blue Paper® and podcast

(OSHKOSH, Wis.) – This month’s Blue Paper and podcast from promotional products retailer 4imprint entitled, Generating awareness and raising money: The role of capital campaigns within nonprofit
organizations
, offers tips on how to execute a capital campaign from start to finish.

In nonprofit’s lifetime, the organization can probably count on one hand how many times they have carried out a capital campaign. Capital campaigns are not just another fundraiser. They are tremendous endeavors launched in order to reach very specific goals, such as constructing a new building or purchasing key equipment essential to their growth. Capital campaigns require a great deal of effort and can extend over a number of years. So when a nonprofit makes the decision to embark on a capital campaign, it is important that they have the steps in place to do it right.

“Capital campaigns can be a great opportunity for nonprofits to expand and grow,” says Greg Ebel, vice president of sales and marketing for 4imprint. “These campaigns can also be overwhelming due to their sheer size. This Blue Paper pulls together research to provide nonprofits with some insight on how to work through the process of a capital campaign.”

The Blue Paper and podcast review the three phases of a Capital campaign: feasibility testing, the “quiet phase” and the launch. It also talks about other important elements of capital campaigns such as:
• Setting goals
• Creating a budget
• Crafting a message
• Charting donations
• Making “the ask”
• And much more!
To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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