FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Executive coaching: From the outside looking in
The latest Blue Paper® and podcast from 4imprint®

(OSHKOSH, Wis.) – These days, when the going gets tough, the tough get executive coaches. Executive coaches help develop the skills of senior or management-level professionals. The latest Blue Paper and podcast from promotional products retailer, 4imprint, takes a closer look at executive coaches and those who can benefit from their services.

The Blue Paper, entitled Executive coaching: From the outside looking in, gives insight on the big questions pertaining to both the coaches and the coached: Who are they? What do they do? Why does one need the other?

“The concept of using executive coaches is a subject that for some offers as many questions as it does answers,” explains Greg Ebel, vice president of sales and marketing for 4imprint. “So we thought a Blue Paper on the subject might help answer questions for business leaders that are looking to know more.”
This Blue Paper and podcast provides more than just the basics of executive coaching. You can expect to learn more about:

• What an executive coach does
• How they do it—which methods they use while coaching
• What kind of ROI executive coaches can produce
• And what criteria to use when looking for an executive coach

To read this Blue Paper and download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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