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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Does your personal online brand mesh with your offline brand?
4imprint’s New Blue Paper and Podcast Offer Insight

(OSHKOSH, Wis.) – Businesses of all sizes take great efforts to accurately and strategically develop expectations of their culture, products or services in the minds of their consumers. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, Branding: It’s Personal, makes the case for individuals to do the same.

“For those looking to market themselves as professionals and thought leaders, the digital age has revealed many ways to self-promote,” said Greg Ebel, vice president of sales and marketing for 4imprint. “This paper offers a good review and considerations even for those not necessarily intending to brand themselves .”

Just like business brands, personal brands can be shaped and messaging can be developed to prime audiences. However, experts illustrate in this Blue Paper that with the input from others in the online space the personal brand is ultimately created by others.

Branding: It’s Personal provides an overview of personal branding in the digital age, addressing:

• The definition of branding and what it means to individuals;
• How to define a personal brand;
• How to draft a personal brand statement;
• Protecting your online brand;
• Aligning personal brands with business brands; and
• Measuring personal brands

To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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