FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Content Curation: The Other Side of Content Marketing
New Blue Paper and Podcast from 4imprint

(OSHKOSH, Wis.) – Between websites, blog posts, tweets, video, white papers and more, content has become the currency of the social Web. According to research conducted by AOL® and Nielsen®, nearly one-quarter of all social media messages and one-half of industry-specific social messages contain links to content. The newest Blue Paper™ and podcast from promotional products retailer 4imprint, takes a look at how businesses and marketers can harness the power of content to build relationships and offer value to target audiences.

“Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well,” says Greg Ebel, vice president of sales and marketing for 4imprint. “We’ve compiled some great tips and ideas from the experts in this Blue Paper in hopes of providing a solution.”

In Content Curation: The other side of content marketing, 4imprint discusses how to develop a content marketing strategy that will save businesses time and effort through content curation without sacrificing results.

This Blue Paper and podcast also covers:

• A brief background on content marketing;
• Five methods of content curation;
• Different tactics for distributing curated content;
• An introduction to content curation tools;
• How to measure the impact of curated content;
• And more!
To read this Blue Paper, or download the podcast, visit http://info.4imprint.com/bluepapers/developing-a-marketing-strategy-through-content-curation/.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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