FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Choosing a Marketing Partner to Help Grow Your Business:
4imprint’s Newest Blue Paper® and Podcast Helps Navigate the Field

(OSHKOSH, Wisc.) – Whether you’re ready to promote a new product, launch a new service line or develop marketing collateral, choosing the right partner in your marketing endeavors is key to a successful execution. Yet the considerations and choices are many. Do you need the support of a full-service marketing agency, or one that specializes in a particular area? Or maybe you just want someone who can be ultra-responsive and can take a small project and run with it. In the end, the right choice in partners can ensure the success of your marketing initiative.

In this Blue Paper and podcast, Selecting the Right Agency, by promotional products retailer 4imprint®, experts offer useful tips as businesses navigate the field of choices.

“For every business, the decision to bring on marketing support is highly individualized. Taking a structured approach to this process can sometimes help in choosing the right partner,” explains Greg Ebel, vice president of marketing for 4imprint. “This Blue Paper points out some key questions and areas to consider when thinking about bringing in outside help for your marketing initiatives.”

In developing a structured approach to choosing a marketing partner, businesses will learn:
• The importance of first analyzing business needs
• How to match the right partner to their specific requirements: general marketing agency, specialized agency or even independent contractors and freelancers
• How to take a structured approach to an agency presentation
• How to build an effective partnership

About 4imprint Blue Paper
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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