FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

An Introduction for Small Businesses to the Global Market:
Blue Paper and Podcast by Promotional Products Retailer, 4imprint

(OSHKOSH, Wis.) – Small and medium-sized businesses considering expanding markets, take note: The latest Blue Paper™ and podcast from promotional products retailer 4imprint, Going global: A primer for small businesses presents an introduction on when, how and what to consider before pursuing international business.

According to sources cited in 4imprint’s version of a white paper, the potential of overseas markets – through exporting, importing or outsourcing – remains largely untapped. In fact, 95 percent of customers and 73 percent of the world’s purchasing power lie outside of the U.S. and, as the world’s economies continue to recover from a recession, business growth will continue on an upward trend over the next ten years. Experts say that 87 percent of this growth will occur everywhere BUT the U.S.

“The decision to expand globally isn’t an easy one,” shares Greg Ebel, vice president of sales and marketing for 4imprint. “It can, however, be one that results in substantial growth and brand visibility. If you’re considering this strategy, we hope this paper offers you an introduction of things to consider. ”

This Blue Paper and podcast covers a wide variety of basic information for going global from a multitude of experts, including:

• How to determine whether or to go global;
• Legal considerations before expanding or selling internationally;
• Tips for selecting a sustainable global market;
• Considerations for global branding;
• And more!

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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