FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

(OSHKOSH, Wis.)—Hands-on sales training tops the list of sales training methods, according to exclusive new research from promotional products retailer 4imprint. The survey of 118 talent development professionals finds hands-on sales training more effective than micro-learning, role playing and real-world scenarios combined, according to results published in the digital magazine amplify®.

In fact, half (50%) of those surveyed report hands-on sales training is the most effective sales training method. Talent development professionals in four of six industries rated hands-on training as their preferred training method.

That’s one reason both a manufacturing company launching a new product and a veterinary hospital opening a new location used hands-on training to prep their teams for launch. Both companies are profiled in the amplify cover story, “Ready to Launch.”

“Well-done product launches and business expansions can energize both employees and customers,” said Kevin Lyons-Tarr, CEO, 4imprint. “That’s why we asked training pros how organizations can best prep their teams to take advantage of the launch momentum.”

Also featured in the summer 2016 issue:

  • Backpacks are quickly becoming a favorite business gift.
  • Promotional products are helping a classic car club fund children’s charities.
  • Recognition goes a long way when it comes to safety in the workplace.
  • Stress-busting ideas to bring calm to employees and teams.

Amplify is available for free on the App StoreSM for iPhone®, iPad® and iPod touch®. Amplify is also free for AndroidTM, on Google PlayTM. Android and Google Play are trademarks of Google Inc. The issue can be viewed online here at info.4imprint.com.

 

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

 

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