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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s Newest Blue Paper and Podcast Looks at Latest Trends in Business Blogging

(OSHKOSH, Wis.) – This year, blogging will celebrate its 15th anniversary. With hundreds of millions of blogs in existence, readers have different expectations and blogging platforms have more capabilities and nearly 200 million blogs in existence, businesses continue to ask how they can get their blog to perform optimally and stand out from the rest.

The newest Blue Paper® and podcast from promotional products retailer 4imprint®, entitled Benefits of Blogging for Business, takes an updated look at business blogs and the importance of having a strategy in place to fully utilize the content you are creating.

4imprint’s latest Blue Paper on blogging complements Blogging for Beginners (2008) and Intermediate Blogging (2010) and provides updated information on the kinds of content people are looking for in blogs and what platform capabilities are currently available that may have seemed out of reach in the past.

“Blogging is an important marketing and communications channel for many businesses,” explains Greg Ebel, vice president of marketing for 4imprint. “As blogging continues to evolve, this Blue Paper and podcast provides current insight on blogging for business in today’s world.”

4imprint has compiled research on building and maintaining a blog for your business, including:

• What platforms are available for building a blog
• Effective editorial calendar development
• Tactics for keeping your blog relevant

To download the Blue Paper, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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