FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s Newest Blue Paper and Podcast Highlighting Social Network Analysis

(OSHKOSH, Wis.) – Once you’ve implemented your social media plan, how can you better understand your customers and reach them in a way that’s meaningful? Through social network analysis, business owners can gain insights into their existing network members that can help grow their customer base, increase opportunities for more effective marketing practices and potentially increase sales. While the science of social network analysis for businesses is still unfolding, industry experts weigh in on the possible implications for companies, in the latest Blue Paper™ and podcast from promotional products retailer 4imprint®, Social network analysis: defining connections, relationships and interests for greater marketing success.

“More organizations are using social networks to connect with their customers,” says Greg Ebel, vice president of marketing for 4imprint. “In this Blue Paper and podcast, we look at ways to take those connections to the next level, using social network analysis and data to help your business.”

Through social network analysis (SNA), businesses can apply science to their social networking efforts, gaining a clearer picture of the network members they are reaching, their personal networks and interests, as well as the individuals who are eager to connect with your business, but have not yet been reached through marketing. The Blue Paper and Podcast look at SNA for business and covers topics such as:

• Understanding the basics of social network analysis
• How to map your social network and their interests
• How to apply what you learn through social network and interest graphing to achieve marketing goals

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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