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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s Newest Blue Paper and Podcast Highlight Product Placement Strategy

(OSHKOSH, Wis.) – From the time a customer enters a retail store to the time they exit with packages in hand, retailers have an opportunity to showcase goods those customers want or need. Product placement plays an enormous role in the process, and can ultimately determine whether customers go home disappointed and unable to find what they want, or happy, satisfied, and willing to return.

In the latest Blue Paper™ and podcast from promotional products retailer 4imprint, “The perfect placement: The science and psychology behind retail product placement,” experts demystify the rationale behind product placement and offer practical tips retailers can employ to boost sales and customer satisfaction.

“Product placement is around us in our everyday lives, from the department store to the supermarket,” says Greg Ebel, vice president of marketing for 4imprint. “This blue paper has some insight on how stores are using product placement to help generate sales and influence purchasing decisions.”

The latest Blue Paper™ examines product placement strategy development from multiple angles, including:

• The importance of product placement
• The basic psychology behind consumer behavior
• Consumer shopping habits both in-store and online
• Retail store layout and traffic flow considerations
• Visual product placement, category-based merchandising and occasion-based merchandising
• The use of planograms and other tools for developing product placement strategy

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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