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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s Latest Blue Paper and Podcast Focus on Marketing Gone Viral
(OSHKOSH, Wis.) –Viral marketing campaigns can yield a greater return on investment than practically any other promotion strategy. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, Spreading the word with marketing gone viral, explores what makes a marketing campaign go viral and how doing so can boost brand awareness and overall business.

“We are all communicators. We have an innate need to share and consume information, ideas and the feelings of rapport, expertise and camaraderie that come with it,” said Greg Ebel, vice president of sales and marketing for 4imprint. “Word-of-mouth marketers have leveraged this idea for years and the Internet has made content more shareable than ever.”

As this paper outlines, a multitude of viral marketing case studies are out there today and show signs that the elusive viral Internet sensation isn’t as hard to come by as it was once perceived. One key is to integrate viral marketing campaigns with traditional marketing and continue the conversation long after the campaign takes off.

Successful viral marketing campaigns can boost brand awareness, engage target audiences, lead to media coverage or sales, and create brand champions among followers. In this Blue Paper, 4imprint presents research on what makes something go viral, how to develop a viral marketing strategy, how to integrate this strategy with an overall marketing plan and how to keep the momentum going.

To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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