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Becky Dillenberg, 4imprint
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4imprint’s Latest Blue Paper and Podcast
Examines the Benefits of Corporate Culture

(OSHKOSH, Wis.) – Branding, now more than ever, is about the customer: Status updates, tweets, check-ins, reviews—these are the things brands are made of. So how do businesses ensure that their messages and attitudes are being conveyed most accurately? The latest Blue Paper™ and podcast from promotional products retailer 4imprint, Corporate Culture: Where brand meets people, suggests that the answer lies within a company’s culture.

Corporate culture is the character of an organization. It embodies the vision and goals of a business and influences everything from a brand’s visual identity and communications, to ethical standards and customer service approaches, to the hiring process and managerial behavior.

“The culture of an organization is the brand,” said Kevin Lyons-Tarr, President of 4imprint. “This paper provides some good case studies, and also points out the benefits that come from embracing and fine-tuning the culture, including empowered leadership, happier employees and satisfied customers.”

In this Blue Paper and podcast, 4imprint covers a variety of topics relating to corporate culture, such as:

• A clear definition of corporate culture;
• The importance of an engrained culture and its benefits to companies;
• How to assess your company’s current culture;
• How to change your company’s current culture to be most strategic;
• Communicating corporate culture internally and externally;
• Corporate culture case studies;
• And more!
To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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