FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint White Papers Explore the Donor, Nonprofit Relationship
The latest Blue Papers®, a two-part series, address
the basics of donor prospecting, relationships and fund development

(OSHKOSH, Wis.)— Does your organization have the donor relationships needed to withstand the test of time? Promotional products retailer, 4imprint ‘s most recent podcasts and Blue Papers (its own version of a white paper), Fundraising Basic, Part I and Fundraising Basics Part II discuss how nonprofit organizations can identify and court prospective donors to support their missions, and outline considerations and tactics for developing a winning fundraising strategy.

Fundraising Basics Part I provides insight on the importance and how-tos of research strategies, donor demographics, lifecycle segmentation, education and engagement when it comes to prospecting—and the targeted and integrative use of multiple communications channels.

Building on part one, Fundraising Basics Part II tackles the basics of situational analysis, goal setting, budget and timeline development, and the tactics necessary to create a successful individual fundraising strategy for any nonprofit organization

Kevin Lyons Tarr, president of 4imprint said, “Our thought was to explore the relationship between donors and nonprofit organizations by focusing on fundraising fundamentals. These basics, presented in our Blue Paper, will hopefully not only benefit our nonprofit customers, but also the communities in which they reside.”

Blue Papers (4imprint’s version of a white paper) and podcasts available for download at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States, Canada, United Kingdom and Ireland. For more information, log on to www.4imprint.com.

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