FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint White Paper and Podcast Released:
Effective Events Planning

Blue Paper® features tips and tricks to making your company event a success

(OSHKOSH, Wis.)— Promotional products retailer, 4imprint releases its most recent podcast and Blue Paper (its own version of a white paper), entitled Tips and Tools for Effective Event Planning.

Company-wide events, no matter a business’ industry or sector, can be well worth the effort, but require a great deal of planning and resources. Many events can be coordinated in-house, but at times it may be necessary to hire an event planner. This Blue Paper provides details as to the circumstances where a professional is most effective as well as tips to undertaking event planning internally.

When a company tackles its own events, it should begin with identifying the event goals and measurement indicators for its success. In their book, Event Planning Made Easy, Paulette Wolf, Jodi Wolf and Donielle Levine say the first step to planning a successful event is to establish the five W’s and the “how”:
1. Who are your guests?
2. What is your event?
3. When is your event?
4. Where is your event?
5. Why is this event happening?
6. How much money is in the budget?
From there, the real work begins and can easily take as much as 18 months to plan when considering location scheduling, vendor availability and entertainment contracting.

“Our customers use events for a variety of purposes,” states 4imprint Vice President of Human Resources Mary Curtin. “From corporate staff picnics to product launches to tradeshows, events are integral to not only sales, but employee satisfaction and recruitment efforts. This Blue Paper helps businesses, of any size or industry, improve their events to positively impact their bottom line.”

Blue Paper (4imprint’s version of a white paper) and podcast available for download at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.

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