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For more information, contact:
Becky Dillenberg, 4imprint
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4imprint Shares Online Video Strategies and Tips in Latest Blue Paper™

(OSHKOSH, Wis.) – Promotional products retailer 4imprint’s most recent Blue Paper delves into the world of online video marketing, giving its readers tips and tricks on how organizations can effectively use the medium to boost sales, increase site traffic and generate leads.

According to the Blue Paper—4imprint’s version of a white paper—and podcast, adding video to a Web site can drive 36 percent more clicks, 20 percent more inbound calls and more than double the time a user spends on a Web site. With such tremendous business benefits, it’s no wonder so many organizations are ready to learn the ropes and master online video.

Harness the Power of Online Video discusses a variety of topics related to online video that readers will find useful when adding the tactic to their marketing mix, including:

• What makes an online video successful
• How to formulate an online video marketing strategy
• Equipment considerations
• Tips on video blogging, otherwise called “vlogging”
• How to respond to user commentary and mitigate controversy

“Online video has really exploded over the last few years, and a lot of organizations are looking to get more involved,” explains Greg Ebel, 4imprint vice president of sales and marketing. “It’s a way to market products and services that truly can enhance your existing efforts.”

4imprint invites readers and listeners to learn more about how to use online video to further engage, entertain and inspire customers to action. Read the paper or listen to the podcast in-full at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. As of January 1, 2010, 4imprint, Inc. is offering a new guarantee on all promotional products. For additional information, log on to www.4imprint.com.

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