FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

(OSHKOSH, Wis.)—Trendy tween photo sharing app no more. With more than 200 million active users, Instagram is now surpassing Facebook in both users and hours spent viewing feeds. As organizations taking note, some are making Instagram a key player on their social media team.

 

4imprint’s newest Blue Paper®, podcastand infographic, Hit a Home Run with Instagram,discusses the value of Instagram for business including brand awareness, customer engagement and connectedness. It also outlines tips for ensuring content is fresh, consistent and engaging. You’ll find these and other best practices—some of which include the use of creative filters, hashtags and @mentions—in this Blue Paper.

 

“If your organization is looking for more ways to engage and reach potential customers, this Blue Paper may interest you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It includes examples of organizations using Instagram to connect with customers, build relationships and stand out among the competition.”

 

This Blue Paper and podcast include:

 

  • Common myths about Instagram, including that it’s just for big business and only works to promote visual products
  • Suggested analytics tools to help you measure your Instagram performance
  • Tips on engaging customers such as following similar accounts, liking or commenting on photos and responding to comments on your own content
  • Ideas on how to use Instagram to promote special campaigns and organize photo contests

 

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

 

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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