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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint Presents New Blue Paper and Podcast on How to Use Virtual Events Effectively

(OSHKOSH, Wis.) – Conferences, trade shows, corporate meetings, sales and marketing meetings, training sessions, job fairs—many events that were once limited to board rooms and convention halls can be achieved online, and are at an increasing rate. The latest Blue Paper™ and podcast from promotional products retailer 4imprint, Virtual Events, explores the different kinds of virtual events and offers tips for planning and marketing in the virtual realm.

According to a recent report by Market Research Media, the worldwide virtual conference market is predicted to grow 56 percent to roughly a $19 billion per year industry through 2015.

In another study conducted by United Business Media, 68 percent of business-to-business corporations will boost their use of virtual events in the next year.

“The venue for events is changing and there’s a lot to be gained from incorporating virtual components into any in-person event,” says Greg Ebel, vice president of sales and marketing for 4imprint. “We’ve pulled together some of the best research and advice available to discover how.”

In this Blue Paper and podcast, 4imprint discusses:

• What is a virtual event;
• What are the benefits of virtual events;
• Who is hosting virtual events;
• How to plan and market a virtual event;
• And more!

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Olson, Elizabeth. “Growth in Virtual Gatherins Offers Marketing Opportunities.” NYTimes.com. The New York times, 1 Dec. 2010. Web. 8 Mar. 2011. .
Hosford, Christopher. “Virtual Events at ‘tipping Point’ of Acceptance :: BtoB Magazine.” BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Internet Marketing. 8 Nov. 2011. Web. 07 Mar. 2011. .

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