FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint Presents Marketing Budget Development and Benchmarks
The latest addition to the promotional retailer’s Blue Papers and Podcasts

(OSHKOSH, Wis.) – Recent reports estimate that in the next five years marketers will devote upwards of 20 percent of their entire budget to social media tactics. Marketing Budgets Demystified, the latest Blue Paper™ and Podcast from promotional products retailer 4imprint, explores the changing landscape of marketing budgets and illustrates where marketing dollars are being allocated across different industries.

“The marketing landscape is changing,” says Greg Ebel, vice president of sales and marketing for 4imprint. “It’s important that marketers continue to shift budgets to embrace these changes in order to execute the most effective marketing plans.”

One report conducted by the American Marketing Association verified that as marketers increase spending on social media and other online marketing tactics, spending in more traditional areas subsequently decreases. In the next year 34 percent of marketers are devoting fewer resources to newspaper advertising while 30 percent are devoting fewer resources to consumer magazines and 25 percent are slashing radio advertisement buys, but online efforts are significantly increasing.

Marketing Budgets Demystified discusses numerous topics regarding the budgeting process for marketers, including:
• the importance of executing a budget with an objective-oriented strategy;
• different approaches to setting a budget;
• benchmarks for current and projected spending;
• types of layouts and presentations for sharing budgets;
• the measurement of budgets, including calculating ROI of social media efforts; and
• tips for developing budgets that stick.

To read this Blue Paper, or to download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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