FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint Introduces ‘’Embroidery Made Easy” Pricing on Embroidered Promotional Apparel
Customers Drive Price Changes for Embroidered Dress Shirts, Jackets, Polos, Sweatshirts

(OSHKOSH, Wis.)— Customers looking for an easier way to order embroidered apparel will appreciate promotional products retailer 4imprint’s new “Embroidery Made Easy.” Simplified ordering for embroidered dress shirts, jackets, polos and sweatshirts includes:

• No extra charge for extended sizes including 7XL
• No extra charge for small orders (6+ items)
• $35 tape charge – Free tape if you order more than 24 polos, dress shirts or jackets
• No stitch counts – No extra charge if your logo fits the described embroidery area.

“When we asked customers, they told us ordering embroidered apparel isn’t as easy as it should be. Trying to keep track of extra charges for sizes and certain colors and figuring out what their embroidery charges would be based on ‘stitch counts’ just seemed more difficult than it needed to be,” said Kevin Lyons-Tarr, President, 4imprint. “Based on that feedback, we went back to the drawing board and eliminated the charges for large sizes and colors, made our embroidery charges simple – if your logo fits in the imprint area shown there is no embroidery charge at all. In addition, we lowered our minimums, lowered – and on quantities of 24 or more eliminated – the logo set-up or ‘tape’ charge, and really focused on making sure our range includes items that come in men’s and women’s styles.”

Embroidered dress shirts, embroidered jackets, embroidered polos and embroidered sweatshirts represent hundreds of products in a variety of styles and fabrics including moisture wicking, stain resistant, wrinkle resistant, performance, fleece from brands such as Reebok®, Columbia®, Cutter & Buck®, Fruit of the Loom®, Hanes®, Jockey®, Van Heusen®, Blue Generation, Katahdin and more.

“Customers will find this pricing on every embroidered jacket, dress shirt, polo and sweatshirt we sell, and nearly all are available in seven days or less,” Lyons-Tarr said.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States. For more information, log on to www.4imprint.com.

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