FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint Focuses on How to Develop Brand
Guidelines in New Blue Paper and Podcast

(OSHKOSH, Wis.) – Looking for an effective way to educate employees about your brand? The newest Blue Paper™ and podcast from promotional products retailer 4imprint, Anatomy of a brand: Establishing and communicating brand guidelines, offers businesses and marketers everywhere an opportunity to learn how to do just that.

According to a survey conducted by Marketing Sherpa and reported by eMarketer.com, the average corporate marketing budget devotes roughly $53,000 per year to building a brand and creating awareness.

“The branding process is a significant investment for all involved,” shared Greg Ebel, vice president of sales and marketing for 4imprint. “That’s why we wanted to create a paper that companies and organizations can use to help them think about how to set guidelines and protect their brand.”

In this Blue Paper and podcast, 4imprint goes beyond the high-level discussion of the branding process to focus on one very important aspect of branding: Brand guidelines. Specifically, topics explored include:

• Internal brand research needed for effective brand guidelines;
• The top ten elements of brand guidelines;
• Anatomy of a brand book and examples of well-done brand books;
• Communicating brand guidelines
• Measuring the effectiveness of brand guidelines

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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