Sometimes people need a little extra motivation to do things that dont have immediate consequences or are stressful to contemplate. Things like buying life insurance, saving for retirement, eating well and exercising are easily set aside to make room for the fun things in life. This is where gamification enters the picture. Part of the reason gamification is so popular is because its effective for multiple industries and demographics, and when it comes to innovation and engagement it leads to significant savings and opportunities. In other words, its more than just a fun thing to do, its a cost effective strategy.
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