Lets start with some good news. Although it can be difficult to calculate a return on investment for marketing efforts, its not impossible. Are you ready for the bad news? Its a highly data-driven process and there are a lot of ways to do it. Each model and method claims to be the perfect solution, but in reality, measuring ROI is far from a one-size-fits-all activity. Your company will need to dig deep and outline exactly what you want to measure in order to be successful.
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