Adaptive content, a fairly new concept that’s perfectly suited to get technology and content back on speaking terms. At the core it’s a fairly simple idea—start thinking about your content like Legos®. The future of effective content lies in building structure into the content itself and letting go of how it gets displayed. Your content becomes the Lego bricks. There’s a distinct structure that enables the pieces to connect with each other, but the bricks can be assembled in a variety of ways. Adaptive content can dynamically adjust to device, screen size, and user preference, but still maintain your message because of the underlying structure built into the content itself. Because it’s so flexible, it can be reassembled and recycled. It can be more easily shared and spread. It travels farther, and takes your message to more users.

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