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4imprint® Releases Competitive Intelligence Blue Paper and Podcast

FOR IMMEDIATE RELEASE
March 4, 2014
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

4imprint® Releases Competitive Intelligence Blue Paper and Podcast

(OSHKOSH, Wis.)—An estimated 90% of Fortune 500® companies rely on competitive intelligence tactics for strategic decision-making. Mission Possible: Become a Corporate Sleuth with Competitive Intelligence, 4imprint’s newest Blue Paper®, podcast and infographic, offers tips to help organizations of any size implement competitive intelligence to understand its market, target consumers, predict market potential and stay abreast of competitor offerings and pricing.

Like other business strategies, competitive intelligence follows a defined process. This Blue Paper looks at gathering, converting and using competitive data, offers insights on using these elements to make business decisions and outlines a 4-step plan to define goals, collect, analyze and distribute competitive data.

“Organizations looking to better understand competitors may be interested in the process and tools laid out in this Blue Paper,” said Greg Ebel, vice president of sales and marketing, 4imprint®. “It includes practical advice on both gathering and using competitive intelligence.”

In this Blue Paper and podcast, you can expect to learn:

• Real-life examples of companies using Competitive Intelligence as a business strategy
• The role of the Internet and social media in intelligence gathering
• The key challenges and how to avoid them
• The differences between strategic and tactical Competitive Intelligence
• Resources and tools your business can use to gather and analyze competitive data

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Jefferson Elementary School: one by one story

We love hearing stories like this.

-Cheryl

Jefferson Elementary School l one by one charitable giving program l 4imprint

Students at Jefferson Elementary School in Oshkosh, Wisconsin, were in for a surprise when they began the 2012 school year … tablets. Each student was assigned their own iPad® as part of the One-to-One program, a broad-based initiative to bring technology to classrooms around the country.

The One-to-One program is part of a Wisconsin Department of Public Instruction (DPI) program known as Student Achievement Guarantee in Education (SAGE) which emphasizes academic achievement through smaller class sizes. SAGE schools can receive up to $2,250 for each eligible low-income K-3 child and at Jefferson, more than 70 percent of Jefferson’s students qualify for free or reduced school lunches.

Jennifer Ruetten is part of the Parent-Teacher Organization (PTO) at Jefferson. She notes that while other schools and PTOs are able to buy similar devices for their student populations, the Jefferson School PTO simply isn’t able to generate that kind of income. But, as part of the SAGE program, “we’ve been the first in getting a lot of things in the district,” she says. “It helps the learning of some of the kids who don’t get it at home … and the teachers are great. They work really, really hard to support those kids.”

Whether the iPads are used for math or for writing projects, science research or movie-making, they’re used nearly every day. And so far, both students and the teachers like them. “It’s interesting how they’ve taken to it,” Jennifer remarks.

But students aren’t the only ones enjoying them. Parents like Jennifer have taken to the tablet trend, too, especially since they’re able to see and receive their children’s work digitally now.

When parents of the Jefferson PTO asked teachers what else they might need, they said styluses. That’s where 4imprint® came in. Jennifer knew about the one by one® program and applied for styluses to complement the iPads. “We put the school name on them in case they were accidentally lost. And we ordered them in school colors, too, so that’s kind of fun,” said Jennifer.

Even more fun: iPads from One-to-One and styluses from one-by-one!

Read more one by one recipient stories on 4imprint’s Facebook page. To apply for a one by one grant, visit our website at onebyone.4imprint.com and click the Application tab.

Promotional Products in the Color of 2014

If you’d like promotional products in a very modern color, look at products that give a nod to Radiant Orchid. That’s the rich, lavender-like color Pantone® named color of the year for 2014.

What makes Radiant Orchid stand out? It brings together tones of purple, pink and fuchsia, in a combination of warm and cool tones provide an attractive base for a variety of logo colors.

Promotional products available in similar color tones include the Refine Wrinkle Free Royal Oxford Dobby Shirt for men and women. Whether your team is exhibiting at a trade show, presenting at a conference or providing sales or service support, they’ll look polished in this classic shirt, made modern in Orchid Purple.

Refine Wrinkle Free Royal Oxford Dobby Shirt - Mens | Promotional Products from 4imprintRefine Wrinkle Free Royal Oxford Dobby Shirt - Ladies | Promotional Products from 4imprint

The KOR Aura Tritan Sport Bottle – 17 oz. makes a memorable giveaway for sporting events and grand openings. It features a twist-on lid and impact-resistant construction and is available in six colors, including Translucent Orchid, shown below front left.

KOR Aura Tritan Sport Bottle - 17 oz. | Promotional Products from 4imprint

Or, use the Pocket Buddy Notebook for meetings or conferences. The Translucent Orchid version is shown below on the left, one of four colors exclusively available at 4imprint.

Pocket Buddy Notebook | Promotional Products from 4imprint

There are dozens more products available in a palette that’s similar to or complements 2014’s color of the year. To give you some ideas, we’ve pulled together a boutique store with promotional products available in the orchard color. Check them out at http://www.4imprint.com/ColorOfTheYear.

-Suzanne

How to Calculate the ROI of Marketing Efforts: 4imprint’s Latest Blue Paper and Podcast

FOR IMMEDIATE RELEASE
February 10, 2014
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

How to Calculate the ROI of Marketing Efforts: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.)—Despite the availability of big data and digital tools, marketers continue to cite calculating return on investment (ROI) as a top challenge, even as marketing efforts are under greater scrutiny than before. 4imprint’s newest Blue Paper®, podcast and infographic, Hail to the King: How to Calculate the ROI of Marketing Efforts, reviews some of the most widely used calculations for demonstrating short- and long-term return on investment (ROI), including return on marketing investment (ROMI), customer lifetime value (CLV) and marketing mix modeling (MMM).

These calculations are more than just tools. They can help companies overcome the most common measurement challenges: knowing what to measure and when, sifting through data to identify key variables that affect ROI and accounting for data discrepancies.

“Organizations seeking to understand the impact of their marketing dollars may find this Blue Paper of interest,” said Greg Ebel, vice president of sales and marketing, 4imprint. “In addition to tips for overcoming measurement challenges, this Blue Paper provides a step-by-step guide and tools for those who want to start the process and those who want to take their measurements to the next level.”

This Blue Paper and podcast take a comprehensive look at the data-driven process of measuring ROI and provide practical tips, including:

• Methods for defining key performance indicators (KPIs)
• An explanation of essential ROI metrics including short- and long-term return on marketing investment (ROMI), brand valuation, customer lifetime value (CLV) and Marketing Mix Modeling (MMM)
• Best practices for measuring ROI on advertising versus content marketing
• A variety of ROI measurement tools, calculators and resources

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Tuesday’s Children: one by one story

Here’s a story of one of the charitable organizations I had the privilege of working with.  

-Cheryl

Tuesday's Children | one by one charitable giving program | 4imprint

A Place to Turn for Help, to Cope

Most U.S. Americans can remember where they were the moment disaster hit on Sept. 11, 2001 in New York, Washington, D.C., and Virginia. Many children who lost loved ones that morning continue remembering every day. That’s when Tuesday’s Children can help.

Tuesday’s Children supports families and children who lost parents or other loved ones to the 9/11 tragedies by providing mentoring services, family programming, volunteer opportunities and other life-skill learning workshops. With a variety of resources to serve the entire family unit, Tuesday’s Children hopes to foster a positive growth environment that allows children and their loved ones to cope together and work toward recovery.

“Each family might have different needs and be in different stages of grieving,” explains Sara Wingerath, director of 9/11 family programming. “Adults and children grieve differently, too. Children grieve at major milestones in life, so a lot of our kids are re-experiencing that tragic day and have lots of questions and anxiety. We help support them into their adult years.”

One of Tuesday’s Children’s most successful services is its mentoring program, currently at full capacity with 55 active mentor-child matches. The program has served more than 150 children since the organization’s inception, proudly pairing children in need with a responsible and consistent role model.

“We stand back and let the mentors do their work and champion the cause. These kids really rely on their adult match, and our mentors become change-agents in their child’s life,” shares Wingerath.

Although more than 400 nonprofit organizations were founded immediately after 9/11 to assist victims of the tragedy, only a handful remain active today. Tuesday’s Children is one of the few, which Wingerath credits to its support of families for as long as they’re in need. That’s not to say times haven’t been tough though, especially when a struggling economy takes its toll.

One way the organization is able to battle tightened funding and still provide value is by working with other organization programs, including 4imprint’s one by one™ charitable giving program. In 2009, Tuesday’s Children awarded all mentors and participants in its New York City Marathon team with logo’d water bottles, as a token of appreciation for their service and efforts.

“We have to be really creative in these times to continue performing at the same level, and we rely on the support from organizations like 4imprint,” says Wingerath. “The water bottles were a huge hit and a great way to say thanks to all our mentors and volunteers.”

For more information on Tuesday’s Children, visit http://www.TuesdaysChildren.org/.

To read more stories like this one or to learn more about 4imprint’s one by one program, visit our Facebook page or our website at onebyone.4imprint.com.  

4imprint’s New Crowd-sourced e-Book: 72 Creative Promotional Product Uses

FOR IMMEDIATE RELEASE
January 28, 2014
For more information, contact:
Greg Ebel, 4imprint¬
920-236-7272, ext. 8396

4imprint’s New Crowd-sourced e-Book: 72 Creative Promotional Product Uses

(OSHKOSH, Wis.)—A small business logs a direct mail open rate of 16%, thanks to a colorful, branded pen. A school nurse credits a water bottle giveaway for fewer student stomachaches and headaches. An Accounts Receivable office resolves 25% of its open cases using a branded jar opener. These are just some of the success stories profiled in the Promotional Products Work 5th edition e-book from 4imprint®. The newly released guide includes dozens of ideas direct from customers who’ve used promotional products to get results in business, government, non-profit, education and healthcare organizations. The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products.

With 72 different ideas coming from a broad range of industries, this e-book is an idea-filled guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts. Customer stories include ideas to:

• build brand awareness
• generate tradeshow buzz
• spread the word
• say thank you
• give incentives
• promote teamwork
• raise funds for a cause

“We are so grateful to those who have contributed their stories and ideas so that others can be inspired,” says Kevin Lyons-Tarr, CEO, 4imprint. “Our customers are so creative. It is an honor to be a part of what they are doing in their industries.”

Among the 72 ideas included in the e-book:

• “I enclose my pens in a yearly direct mailer with the goal of turning prospects into customers. I’m guessing almost every piece gets opened because people can feel the pens inside. My bright orange pens grab attention and have staying power beyond my mail piece because they’re useful. National average response rate for direct mail is around 2%, but my mailers usually get about 16%, thanks in part to my branded pens.”
— Amy, Compass Writing

• “I ordered water bottles for all the elementary students in my school. As the school nurse, I have emphasized how important keeping students hydrated is. Unfortunately, students don’t always bring their water bottles. So each student is given one at the start of the school year and they must keep them at school. Every week I send them through the dishwasher. Having access to water throughout the day has decreased the number of headaches and stomachaches and has made students more aware of their body’s need for hydration. I am looking forward to giving each student a new water bottle this year.”
— Anonymous

• “I work in collections and we use promotional items like the football jar opener to entice our borrowers to open the envelope. They can feel and hear something inside the envelope, which has resulted in about a 25% resolution rate. And the price is right so it’s a great partnership.”
— Anonymous

The free e-book is available for download at http://4impr.in/1n7sjIe

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

The Technology Skills Gap: 4imprint’s Latest Blue Paper and Podcast

FOR IMMEDIATE RELEASE
January 27, 2013
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

The Technology Skills Gap: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.)—As the technology skills gap widens, many organizations find themselves fiercely competing for qualified employees. 4imprint’s newest Blue Paper®, podcast and infographic, The technology skills gap: Can you close it?, offers insights for companies looking to address the skills gap—these include outsourcing risks and benefits, recruitment strategies for attracting and retaining high quality IT professionals and tips on training existing employees to fill internal gaps.

For some organizations, the technology skills gap is readily apparent. In others, the issue will surface with the continued retirement of Baby Boom workers. In any organization requiring development and maintenance of an information technology or data infrastructure, the skills gap may represent a threat to growth.

“In organizations where growth depends on the ability to hire and retain IT or computer science positions, this Blue Paper may be of interest,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It includes pros and cons of solutions for filling technology positions, including hiring, training, outsourcing and more.”

This Blue Paper and podcast offers insight into the root causes of the IT skills gap as well as several strategies companies can explore to address it, including:

• Methods of attracting the most talented IT professionals including offering a desirable work atmosphere and infusing fun and flexibility into the workplace
• The pros and cons of hiring contract workers
• The advantages of building an internal IT team
• Helpful tips to increase the skill sets of existing employees
• Strategies to align HR and IT in order to recruit the right candidates

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

Texas Neurofibromatosis: one by one story

This is a great story. 

-Cheryl

Texas Neurofibromatosis l one by one charitable giving program l 4imprint

Camping with a Cause

Neurofibromatosis (NF) is a rare, genetic, neurological disorder that causes the growth of tumors on nerve cells causing abnormalities including skin changes, disfigurement and blindness. It targets men and women the same, across all racial and ethnic groups and its symptoms vary. Though it is generally diagnosed early in life, no cure or treatment exists. The Texas Neurofibromatosis Foundation works to meet the needs of those afflicted by NF by providing care, comfort, support, information, education, funding and other resources for its treatment, prevention and cure.

For more than 20 years, the Texas Neurofibromatosis Foundation (TNF) has been hosting its annual Neurofibromatosis Family Camp for patients and their families. Last year, more than 120 people attended. Nearly 90% had their way paid by Camperships, which are camp scholarships. “NF Family Camp is a place to connect and build relationships with other NF patients. Some kids have never met anyone else with NF,” said Cindy Hahn, Managing Director. Camp is also a place for fun with activities including arts and crafts, horseback riding, swimming, fishing, canoeing, hiking and more. Activities are adapted so anyone can participate, regardless of ability.

Perhaps one of the most telling activities at NF Family Camp is the Wish Boat Ceremony. Campers are invited to light a candle, close their eyes and make a wish. All the candles are placed together to float in the shape of a heart or a star and are sailed out, across the lake. “It is really beautiful,” Hahn said.

This year, the campers received a little something extra as part of their camp experience. The Texas Neurofibromatosis Foundation used its one by one® grant to purchase imprinted water bottles for campers and a mini-notepad and pen so the campers could exchange their contact information.

“We can’t tell you enough about how much we appreciate 4imprint’s support,” Hahn said.

To learn more about the 4imprint one by one program, visit our Facebook page or go to our website at onebyone.4imprint.com

Mitchell Yancey Healthy Families: one by one story

Whether the goal is to thank volunteers or raise awareness, it’s really fun to hear about some of the creative things charities do.

-Cheryl

Mitchell Yancey Healthy Families l one by one charitable giving program l 4imprint

Mitchell Yancey Healthy Families is a program of the Toe River Health District and partners with the Mitchell Yancey Partnership for Children. The Mitchell Yancey Partnership for Children provides everything from a children’s resource library to subsidized child care and child care quality assurance services.

MYHF is an intensive home visiting program meant to identify and assist overburdened families. Overburdened may mean little or no income, domestic violence issues, substance abuse and evidence of child abuse.

The primary mission of the Mitchell-Yancey Healthy Families Program (MYHF) is to prevent child abuse. The organization serves families from time of pregnancy until the child has reached age five. “Working with and providing services to families when the child is this young reduces the risk of maltreatment to the child,” says MYHF’s program director, Nickey Reato-Stamey.

Since it began in May 2012, MYHF has enrolled 23 families. An MYHF Family Support Worker can spend anywhere from 90 minutes to 5 hours per week in the home or working on each family’s needs and Nickey reports that there have been noticeable improvements already. For example, MYHF families have already seen a 20 percent increase in income and there has been a 20 percent decrease in smoking among the pregnant women MYHF is assisting.

Crisis intervention is part of MYHF’s service goals, but parenting education is essential. The main goal is for these parents “to parent differently than they were parented,” says Nickey. “So, if they know child abuse and neglect, we want to teach them … there’s a different way.” One way to make a change: Get outside and get active.

That’s why Nickey applied to receive a one by one® grant of pedometers from 4imprint®. “We know that getting outside and having some sort of exercise can be beneficial,” remarks Nickey. “Pedometers are what we got and we want to use those as a way to improve [maternal] health.” The idea behind it is to promote health by helping parents be good role models. When moms are walking outside, they’re also setting an example so that “children know it’s important, too.”

When Nickey received news that MYHF would be receiving the pedometers, she and her team “were tickled pink.” Theirs is a new program, but they felt that 4imprint really appreciated the child abuse prevention cause. “Wouldn’t it be exciting,” Nickey thought, “for 4imprint to say that they put their imprint on preventing child abuse?”

Indeed it is.

Read more one by one recipient stories on 4imprint’s Facebook page. To apply for a one by one grant, visit our website at onebyone.4imprint.com and click the Application tab.

SEO Revisited: 4imprint’s Latest Blue Paper and Podcast

FOR IMMEDIATE RELEASE
January 3, 2013
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

SEO Revisited: 4imprint’s Latest Blue Paper and Podcast


(OSHKOSH, Wis.)—As the SEO landscape continues to evolve, SEO best practices change, too. The newest Blue Paper®, podcast and infographic from 4imprint® entitled, SEO revisited: How to improve SEO rankings, discusses how the addition of quality content, engagement and interaction can help organizations attract the right traffic to their websites.

This Blue Paper takes an in-depth look at factors that can make or break an organization’s search ranking including devising a strong content strategy where the focus is on writing for people—not search engines. This Blue Paper also provides tools and resources organizations can use to identify specific language customers are using when conducting a search for their product or service.

“If your organization is looking at updating its search strategy, this Blue Paper may interest you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It offers tips for organizations who want to make their content easier for their customers to find.”

This Blue Paper and podcast examine a variety of factors related to search rankings, including:

• SEO basics like definitions, analytics tools and helpful resources for those looking to better their current SEO practices
• Google® Hummingbird—Google’s latest search algorithm
• Ways to be successful with semantic search
• How to increase and measure page authority of the pages within your website
• The role of social media in boosting SEO

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.