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Prime real estate: Make the best use of booth space

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The average size of a trade show booth space in North America is 100-200 square. So, how do you make the best of the space you have?

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Amie shares ...

Charitable giving programs: The gift that keeps on giving

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According to a survey commissioned by the Better Business Bureau, 91 percent of small businesses in the United States support charitable organizations.

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Get interactive: Keep visitors at your booth longer

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How do you re-energize visitors to your trade show booth in order to interact with them and entice them to stick around long enough to make a connection?

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Bianca suggests ...

Get interactive: Keep visitors at your booth longer – Canada

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How do you re-energize visitors to your trade show booth in order to interact with them and entice them to stick around longer.

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Barbara suggests ...

Perfecting the soft sell

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Soft selling doesn't mean being shy in your sales efforts, it does require a more indirect with your business intelligence.

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Sherry recommends ...

Perfecting the soft sell – Canada

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Soft selling doesn't mean being shy in your sales training efforts, but it does require a more indirect approach that shows you’re listening.

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Mark shares ...

Sense appeal: Using the senses to draw visitors to your trade show booth

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preparing your trade show exhibit, it’s likely you will put much thought into the way your trade show booth looks.

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Andy suggests ...

Sense appeal: Using the senses to draw visitors to your trade show booth – Canada

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That’s why attention-grabbing trade show booths are visually appealing, brightly colored and welcoming.

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Every-“body’s” talking: What booth staff body language says to trade show attendees

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What booth staff body language says to trade show attendees We’ve all been to trade show booths that were, well, “less-than-stellar” to say the least.

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Casey recommends ...

Every- “body’s” talking: What booth staff body language says to trade show attendees” – Canada

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We’ve all been to trade show booths that were, well, “less-than-stellar” to say the least. Booth staff is inattentive and interaction is minimal.

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