Rebecca writes ...

Encourage attendee participation at trade shows – Canada

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There is a direct correlation between the effectiveness of an exhibit and the level of meaningful engagement that occurs at a trade show

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Zach shares ...

Favorites – Retractable Charging Cable, Wall Charger, Blender Bottle, Big Event Tote & Riprock Ripstop Tote

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Our staffs favorite promotions! Brenda brings her Blender Bottle with her every morning.

Staff Favorites
Sherry writes ...

Encourage attendee participation at trade shows

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Exhibitors at trade shows can engage attendees by encouraging participation through demos, social walls and gamification.

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Sarah recommends ...

Strategies to improve lead generation – CANADA

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  “It was great meeting you … I’ll be in touch.” “Let’s meet for lunch some time—I’ll call you.” “I look forward to continuing our conversation ...

Sarah recommends ...

Trade show sales: The art of the “soft sell”

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Trade show exhibitors may see better results using soft-sale strategies such as relationship building, engagement and research than the traditional hard sell.

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Tiffany writes ...

Soft-sell strategies – Canada

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Trade show exhibitors may see better results using soft-sale strategies such as relationship building.

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Gina writes ...

Murphy’s Law: How to prepare for a trade show

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This enewsletter will discuss how to prepare for a trade show to prevent common things that can go wrong.

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Sarah chooses ...

Crowdsourcing content as part of your content marketing strategy

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Crowdsourcing content as part of your content marketing strategy can promote engagement and deliver a stronger marketing message.

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Sarah chooses ...

Trade show wellness: Business travel tips | 4imprint Learning Center

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Business travel tips for staying healthy at your next trade show. Tips include ways to overcome jetlag, eat well and soothe tired legs and feet.

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Sarah shares ...

Find the right trade show

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Finding the right trade show for your business can be challenging. In the U.S. alone, there are more than 10,000 events held each year.

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