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Kevin writes ...

Little Bracelets, Big Concept

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They’ve made believing in something or supporting a cause - and telling others about it - cool. They’ve given people the chance to ‘do something’.

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858
Kevin describes ...

Nice Article on Marketing “Person to Person”

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common sense marketing that many businesses don’t spend enough time thinking about. But as Ms. Sheets points out, it’s marketing that works.

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857
Kevin digs ...

The Magnificent Magnet

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I noticed a magnet just to the left the freezer door handle. It was a magnet with the logo of our health insurance provider and their ‘nurse direct’ number.

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856
Kevin writes ...

More Than Just Another e-Mail

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Think about that. He (the customer!), was thanking us (the company), for ‘dealing with' him! How backwards is that?

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855
Kevin likes ...

Promotional Products – More Exciting Than Desperate Housewives?

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While flipping between television channels I came across an episode of Desperate Housewives that touched on the effective use of promotional products.

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853
Kevin writes ...

Vegas Show Roundup – Final Thoughts From a Successful Trip

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It really is an impressive show, filled with so many products and ideas it's nearly overwhelming. As I look back, parting shots for you:

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851
Kevin describes ...

Promotional Products Are Getting ‘In Shape’ – Post 4 from Las Vegas

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You see it in retail all the time. It makes something ordinary ‘eye-catching’ and when used really well, it adds to the usability of an item.

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Kevin describes ...

Putting Your Message On Something Fun Never Goes Out of Style – Post 2 From Las Vegas

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Building a promotion around having fun is a great way to connect with someone.

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Kevin writes ...

Presentation, Packaging and Retail Influence – Post 1 From the Vegas Show

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How you present a promotional product to a client or associate has always been important. Packaging and presentation can make giveaways memorable.

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Kevin describes ...

Ready to Go From Las Vegas

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The show floor of our industry's largest trade show is in Las Vegas. In addition to designing exclusive products, our team attends shows all over the world.

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