Promotional products are just like any other tool in a smart marketer’s tool box – highly effective when used correctly.
While flipping between television channels I came across an episode of Desperate Housewives that touched on the effective use of promotional products.
It really is an impressive show, filled with so many products and ideas it's nearly overwhelming. As I look back, parting shots for you:
You see it in retail all the time. It makes something ordinary ‘eye-catching’ and when used really well, it adds to the usability of an item.