Matt chooses ...

Operation: Communication

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When 30 Coca-Cola employees visited the 2008 Summer Olympic Games in Beijing. They were there with one mission, and that's boost their online presence.

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Kevin describes ...

New Entrant to the Worst Marketing Ever Hall of Fame

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It was referred to in today's USA Today op-ed section as the worst marketing job since New Coke.

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Kevin describes ...

Customer Case Study #1 – South-West Texas Border Small Business Development

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More than 1000 Small Business Development Centers nationwide provide free professional business advice.

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Kevin recommends ...

Exciting New Series of Promotional Product Case Studies

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Next week I'm going to post the first in a series of 12 case studies that feature actual 4imprint customers who have used our promotions.

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Kevin describes ...

This Summer Reading Program is Sure to Get Some Buzz!

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Just goes to show you very clever things when the product and imprint are used together to amplify the overall message of a marketing campaign.

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Vicky likes ...

Generational Marketing

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Marketers face conflict when trying to reach divergent age groups with marketing.

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Anna suggests ...

Shoestring Marketing

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It's a tough reality, with direct implications on the marketing budget. What's a business owner to do when the economy stumbles?

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Kevin describes ...

Minor League Baseball Logo Contest is a Big Hit

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Darren Rovell, a sports business writer for CNBC.com has been running a contest that allows you to vote on your favorite minor league baseball logos.

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Kevin discusses ...

Logo Placement Matters!

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Employees at a Walgreens are actively working stocking and facing shelves, having a logo on the back of the shirt makes it very easy to find help!

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Kevin describes ...

Artwork for Our Education e-Newsletter Subscribers

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These ideas are available for you to use to create your own 'mentor recognition' program and help with employee recognition.

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