Sherry writes ...

Open House

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People have a natural curiosity about how their favorite products get made. For some brand loyalists, a factory tour is akin to a pilgrimage.

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Brian discusses ...

Stretching the Envelope

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Gatekeeper got you down? You're convinced your service has value to the CEO, but you can?v

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Kevin recommends ...

Good Stuff at Edgewood College

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Recently a couple of us were in Madison to accept an award presented by Corporate Report Wisconsin Magazine and Edgewood College for Corporate Citizenship.

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Kevin describes ...

David Paterson Is At It Again

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You might remember awhile back we worked with our customer, David Paterson, to help get recognition for his movie Love, Ludlow at the Sundance film festival.

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Heidi likes ...

Themes for Trade Shows

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Trade shows are an inexpensive way to meet many potential customers in a brief period of time.

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Kevin describes ...

Study Emphasizes the Importance of Promotional Products in Your Marketing Mix

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The nonprofit trade association for the Promotional Products industry, has released the results of a study highlighting the impact imprinted products have .

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Kevin recommends ...

Mustang Wagon?

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I realize this has little (ok, nothing) to do with promotional products, but I do think there’s a life lesson in here somewhere.

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Merchandising Team recommends ...

Dark Chocolate instead of Green Tea?

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Well, that might be a bit of a stretch, but it appears that one of the favorite treats of people around the world might actually be good for us.

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Carol chooses ...

Employees as Brand Stewards

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Who's really in charge of your brand? Your front-line team. They're the ones interacting with customers and clients.

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Carol suggests ...

6 Steps to Effectively Launch a New Brand

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You're all set to go. But is your brand REALLY ready for primetime? If you're planning to launch a new brand, check out our 6-step 'Brand Launch' checklist.

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