Kevin recommends ...

Case Study #11 – En-Vision America Weaves Their Innovative Products Into Their Trade Show Marketing

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For the blind or visually impaired, it's common to use rubber bands or small, textured objects as prescription medication differentiators.

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Suzanne digs ...

Introducing Suzanne Worwood

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As a merchandiser I'm very much a visual creative person, good with colors and also looking at analytics.

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Kevin describes ...

Finally Resuable Shopping Bags That Work

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I think it's a great idea for any promotion and a good way to conserve natural resources, but most of these 'shopping bags'.

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Barbara suggests ...

Survey Savvy

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Survey data can be manipulated, misquoted and just plain made up. No wonder people shy away from conducting market surveys.

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Barbara suggests ...

Press Kits

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What do rock stars, top government space programs and world-famous doughnut chains have in common? They have mastered this piece of marketing.

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Kevin discusses ...

Thinking About How To Grow In A Tough Economy?

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Here's a series on CNNMoney.com by Rich Sloan of Startup Nation. It's geared towards small business.

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Kevin describes ...

Nice Article on Marketing “Person to Person”

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common sense marketing that many businesses don’t spend enough time thinking about. But as Ms. Sheets points out, it’s marketing that works.

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Kevin writes ...

More Than Just Another e-Mail

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Think about that. He (the customer!), was thanking us (the company), for ‘dealing with' him! How backwards is that?

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