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Podcasts as part of your content marketing strategy – Canada

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Edison’s most recent study estimated growth in emerging technology podcasting from about 39 million monthly consumers in 2014 to 46 million per month.

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Encourage attendee participation at trade shows

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Exhibitors at trade shows can engage attendees by encouraging participation through demos, social walls and gamification.

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Virtual school

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This article reviews the benefits of virtual online school including cost-savings, credit recovery and the ability to work at one’s own pace.

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Strategies to improve lead generation – CANADA

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  “It was great meeting you … I’ll be in touch.” “Let’s meet for lunch some time—I’ll call you.” “I look forward to continuing our conversation ...

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Trade show sales: The art of the “soft sell”

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Trade show exhibitors may see better results using soft-sale strategies such as relationship building, engagement and research than the traditional hard sell.

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Recruit and maintain nonprofit membership that lasts a lifetime – Canada

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At the same time, you’re providing them with a piece of branding that promotes your cause.

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Brand loyalty

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Brand loyalty is shifting due to the Internet’s influence. This article discusses a three-part approach to enhance branding efforts.

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Virtual school – Canada

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This article reviews the benefits of virtual school including cost-savings, time to understand this emerging technology

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Soft-sell strategies – Canada

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Trade show exhibitors may see better results using soft-sale strategies such as relationship building.

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Brand loyalty – Canada

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Brand loyalty is shifting due to the Internet’s influence. This article discusses a three-part approach to enhance branding.

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