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Government market research

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This article discusses government market research such as market segmentation, geospatial mapping and predictive analytics to offer more tailored programs.

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Government market research – Canada

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This article discusses government market research such as market segmentation, geospatial mapping and predictive analytics to offer more tailored programs.

eNewsletter
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Personas – Canada

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This article describes the use of Personas, fictional customer profiles, to help with business planning.

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Personas

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Personas /personas Personas This article describes the use of Personas, fictional customer profiles, to help with business planning.

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Marketing automation

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This article discusses the use of marketing automation technology to provide relevant content that engages customers when and where they need it.

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Marketing automation – Canada

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This article discusses the use of marketing automation technology to provide relevant content that engages customers when and where they need it.

Danielle recommends ...

Voice of the Customer

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4imprint’s Blue Paper, Voice of the Customer: Marketing Mind Reading at its best discusses combining and using customer feedback to improve organizations.

Blue Paper
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September 2014 Staff Favorites

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Favorite promotions from the experts, our staff! When traveling Whitney can't go anywhere without her Wave Monopack.

Staff Favorites
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The Magical World of Wearable Technology: 4imprint Releases a Two-Part Blue Paper and Podcast

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Wearable technology is becoming so common and an emerging technology some researchers say 2014 will be known as the year of wearable technology.

Press Release
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Making Sense of Analytics

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Mention the words “online analytics” and some people immediately think of complex data and algorithms. It’s enough to make you want to run for the hills.

Blue Paper