Barb discusses ...

Fostering professional growth: How to set up an in-house mentoring program – Canada

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Mentoring provides opportunities for both professional and personal growth. But mentoring programs focus on more than just personal development.

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Boost referral rates: Increasing your referral base to yield impressive results

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It’s no secret that the healthcare industry relies on positive feedback to lead generation from happy, loyal customers

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Upsell ideas to drive business – Canada

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in offering extras to customers placing an order. It’s a perfect lesson for almost any small business and a great add to sales training.

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Delivering results: How to maximize your trade-show ROI

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How do you show the value of a trade show? How can you confidently assure that your participation will yield an impressive return on investment (ROI)?

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Barb writes ...

Delivering results: How to maximize your trade-show ROI – Canada

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More importantly, how can you confidently assure that your participation in a trade show will yield an impressive return on investment (ROI)?

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Career exploration: Helping students see their futures

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Today’s students are expected to have 15-17 different jobs over the course of their life. It's the culture of this generation.

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Upsell ideas to drive business

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When you drive up and order a burger, the response is often immediate: “Would you like fries and a drink with that? How does turn into great marketing.

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Engaging tour-goers: How to make your tours more interesting and interactive

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By engaging tour-goers, you’ll be providing a memorable and positive experience of your organization and the culture surrounding it.

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Appealing to a younger audience: Recruiting Generation Y and Millenials to volunteer

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There are 26 million young adults between the ages of 18 and 24 in the United States—a large resource of volunteers that has remained fairly untapped.

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Get recession-savvy: Utilizing marketing to your advantage in an economic downturn

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After researching and scouring the Internet for the best marketing takeaways to beating an economic downturn.

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