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Themes for Trade Shows

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Trade shows are an inexpensive way to meet many potential customers in a brief period of time.

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Maintaining Your Brand

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Getting to the top is one thing. Staying there is a whole different animal. Brand loyalists - your customers who recommend you to collegues, friends and falily.

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Employees as Brand Stewards

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Who's really in charge of your brand? Your front-line team. They're the ones interacting with customers and clients.

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6 Steps to Effectively Launch a New Brand

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You're all set to go. But is your brand REALLY ready for primetime? If you're planning to launch a new brand, check out our 6-step 'Brand Launch' checklist.

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Logo and Printing Primer

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Vectors and rasters and CMYK, oh my! Creating a logo can seem overwhelming. Having the right tools and know-how makes all the difference.

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Impact

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When chosen correctly and used creatively, they can create a positive, lasting brand impression.

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Humor

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In today's commodity-filled world differentiating your product or company from the competition is easier said than done.

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Developing a Logo

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Creating a new logo or considering a 'refresh' on your current one? This 4imprint Blue Paper outlines key points for you to consider.

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