Vectors and rasters and CMYK, oh my! Creating a logo can seem overwhelming. Having the right tools and know-how makes all the difference.
Getting to the top is one thing. Staying there is a whole different animal. Brand loyalists - your customers who recommend you to collegues, friends and falily.
Who's really in charge of your brand? Your front-line team. They're the ones interacting with customers and clients.
When chosen correctly and used creatively, they can create a positive, lasting brand impression.
In today's commodity-filled world differentiating your product or company from the competition is easier said than done.
Creating a new logo or considering a 'refresh' on your current one? This 4imprint Blue Paper outlines key points for you to consider.