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Social Customer Service

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This Blue Paper explores why customers love social customer service through messaging and how brands can master social customer care.

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Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Sarah recommends ...

Audience Intent Marketing

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This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and what content best aligns which each intent type.

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Adam writes ...

Marketing Attribution

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This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed.

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Andy writes ...

Text Analytics

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This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text analytics and vendors.

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Vicky recommends ...

Live Streaming

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This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new content marketing option.

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Vicky recommends ...

Artificial Intelligence

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This Blue Paper explores the rise of artificial intelligence and its use in business applications and more about this emerging technology.

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Alysia recommends ...

Company Culture

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This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing and distributing a culture handbook is also discussed.

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Angie suggests ...

Digital Magazines

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This Blue Paper discusses the digital magazine, its history, current trends and design considerations, and tips with this emerging technology.

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Andy shares ...

Sharing Economy

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This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage of this business planning.

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