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Kevin describes ...

Nice Article on Marketing “Person to Person”

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common sense marketing that many businesses don’t spend enough time thinking about. But as Ms. Sheets points out, it’s marketing that works.

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Kevin digs ...

The Magnificent Magnet

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I noticed a magnet just to the left the freezer door handle. It was a magnet with the logo of our health insurance provider and their ‘nurse direct’ number.

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Kevin writes ...

More Than Just Another e-Mail

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Think about that. He (the customer!), was thanking us (the company), for ‘dealing with' him! How backwards is that?

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Kevin likes ...

Promotional Products – More Exciting Than Desperate Housewives?

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While flipping between television channels I came across an episode of Desperate Housewives that touched on the effective use of promotional products.

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Lessons from Ludlow

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The parallels between David’s effort to get his self-financed movie the notoriety it deserves and small, start-up businesses are striking.

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Kevin writes ...

Vegas Show Roundup – Final Thoughts From a Successful Trip

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It really is an impressive show, filled with so many products and ideas it's nearly overwhelming. As I look back, parting shots for you:

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Kevin describes ...

Finding the Right ‘Size’ – Post 5 from Las Vegas

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This time let’s look at something that’s a little of both – size. Kits that might have the same items but in different sizes or configurations.

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Promotional Products Are Getting ‘In Shape’ – Post 4 from Las Vegas

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You see it in retail all the time. It makes something ordinary ‘eye-catching’ and when used really well, it adds to the usability of an item.

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Kevin discusses ...

New Wrinkles and Attention to Detail – Post 3 from Las Vegas

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Awards, not those nifty ones that pop up around a great smile. I’m talking about the process of taking something that’s been around awhile.

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Putting Your Message On Something Fun Never Goes Out of Style – Post 2 From Las Vegas

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Building a promotion around having fun is a great way to connect with someone.

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