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Walking a mile in someone else’s shoes. Cliché? Yes. Uncomfortable? Yes.
Someone else’s shoes never feel quite right. But let’s get a little uncomfortable
to better understand your customers and why they buy. Walking a mile in your
customers’ shoes can help you uncover what motivates them.
After all, how well do you really know your customers and
your users? If you walked a mile in their shoes, what would
you find? Would you discover that you actually know a lot
about who uses your services or buys from you? Or would
your findings be surprising?

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