Google® Shopping ads are the small, visually stimulating images (also known as product-listing ads) you see on the right-hand side of your Google search results page after performing a product search. These ads are driving close to 25 percent of sales for some merchants which is perhaps reason enough for their increasing popularity among retailers—however they’re also known to attract high quality traffic, get the attention of shoppers that are ready to buy and often generate more clicks at a lower cost than traditional text ads.
This Blue Paper® will explore the history behind Google Shopping and will discuss its growing influence in ecommerce. It will also help retailers determine whether a Google Shopping campaign is right for them and it will discuss how to set up a campaign, manage it and measure it.
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