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Part two of this two-part infographic discusses marketing strategies you can employ before, during and after the show to drive the best traffic to your trade show booth and keep them engaged post-show. Pre-show strategies include goal setting, promotion through direct mail, email, social media and content marketing, and special offerings for big name targets.

 

You will also learn how to make a great impression and build relationships throughout the show by becoming a featured speaker, incorporating engaging digital strategies and offering fun activities and experiences. Post-show lead nurturing and follow up are also discussed.

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