Wayfinding and city signage
Would your community be ready for a public demonstration?
In the United States, public demonstrations are a Constitutional Right and a valid way for people to voice their opinions. However, as a government agency, demonstrations can be a cause for concern and safety. Is your agency prepared for a public demonstration or the media that may surround one? If not, here are some ideas to consider for 2012:Be prepared
Planning is the first step to mitigating potential media crises or agitated crowd-driven situations. If you haven’t already, ensure your crisis communication plan is updated. Verify that it includes all your social media channels, such as Twitter™ feeds and Facebook™ pages, and that it identifies the parties responsible for posting via those channels.

Train internal team members to handle these emotionally-charged situations. Promote calm, active listening skills, as well as direct and fact-filled communication. Give staff first-aid kits to carry onsite for small emergencies. And, hand out inexpensive reflective wristbands to staff, similar to the custom of tying a ribbon around one’s finger, as a reminder to stay safe. Imprint them with these tips: “Stay calm. Listen. Show respect. State the facts.” It will help ingrain the right behavior when dealing with agitated groups.

Build a positive relationship with the media in advance of a protest movement. While the media will report the facts, if you are prepared and organized in working with them it is far more likely that the public message will shed a positive light on your efforts.

Communication is key
Safety is likely your number one concern. Meet with protest organizers to work together to maintain a safe demonstration. Ask organizers to hand out reflective stickers to help identify protestors and imprint them with “Safety first” as a way to reinforce that gathering as a crowd necessitates extra precautions.

Protestors aren’t always the problem. Often, onlookers or opposing viewpoints can escalate a situation. Those that you may have assisting or guarding the demonstration could hand out flyers to observers that offer guidelines to safely viewing or participating.

Keep all communication avenues open and updated. Those that may not be viewing or participating in the demonstration will likely still seek information about it to better understand the cause, its impact on the community and potential risks affiliated with gathering publically. Try to hand out magnets or pens with your agency’s website address or the location where citizens can find information relevant to crisis communication in advance of a situation.

Follow up
It’s not enough to be precautionary or maintain the situation during its course, but it is important to also follow up after a demonstration’s conclusion.

Recap with staff to review what went well and what could be improved upon. Update your communications plan based on this feedback. Also, touch base with the media to thank them for their coverage of the event and solicit their input on better ways to assist them in their jobs.

Finally, remember that demonstrations can be a positive force for change. Set this example through your actions and communication with your community as a means of supporting our Constitutional Rights while keeping safety a top priority.

January
Monthly
Apple and Apricots Month
Artichoke and Asparagus Month
Bath Safety Month
Be Kind to Food Servers Month
Birth Defects Month
Book Blitz Month
California Dried Plum Digestive Month
Carnival Season
Celebration of Life Month
Cervical Cancer Screening Month
Financial Wellness Month
Get Organized Month
International Change Your Stars Month
International Creativity Month
International New Year’s Resolution Month for Business
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International Wealth Mentality Month
National Be On-Purpose Month
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National Clean Up Your Computer Month
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National Mentoring Month
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Oatmeal Month
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Self-help Group Awareness Month
Self-Love Month
Shape Up US Month
Tubers and Dried Fruit Month
Thyroid Awareness Month
Weekly
Celebration of Life Week: 1-7
Diet Resolution Week: 1-7
Silent Record Week: 1-7
National Lose Weight/Feel Great Week: 1-8
Someday We’ll Laugh About This Week: 2-8
New Year’s Resolutions Week: 2-8
Women’s Self Empowerment Week: 5-9
Universal Letter Writing Week: 8-14
Home Office Safety and Security Week: 8-14
National Vocation Awareness Week: 9-15
International Consumers Electronics Show: 10-13
Cuckoo Dancing Week: 11-17
National No-Tillage Week Conference: 11-14
National Soccer Coaches of America Week: 11-15
International Snowmobile Safety and Awareness Week: 15-21
Healthy Weight Week: 15-21
International Printing Week: 16-22
National Fresh Squeezed Juice Week: 17-23
Week of Christian Unity: 18-25
Sundance Film Festival: 20-30
Bald Eagle Appreciation Days: 21-22
World Leprosy Week: 21-27
National Activity Professionals Week: 22-28
Kid Film Festival: 22-25
National Nurse Anesthetists Week: 22-28
Clean out your Inbox Week: 23-27
National Handwriting Analysis Week: 23-29
National Medical Group Practice Week: 23-27
No Name Calling Week: 23-27
National Take Back Your Time Week: 25-29
Catholic Schools Week: 30-2/5
Meat Week: 29-2/5
Intimate Apparel Week: 29-2/2
National Cowboy Poetry Gathering Week: 30-2/4
International Hoof Care Week: 31-2/3
Daily
1: New Years Day
1: New Year’s Dishonor List Day
1: Saint Basil’s Day
1: Z Day
1: Copyright Law Day
1: Ellis Island Day
1: Euro Day
1: First Foot Day
1: Mummer’s Parade
1: Polar Bear Plunge or Swim Day
2: Rose Bowl Game
2: “Thank God It’s Monday” Day
2: Tournament of Roses Parade Day
2: Happy Mew Year for Cats Day
2: National Motivation and Inspiration Day
2: National Personal Trainer Awareness Day
2: 55-MPH Speed Limit Day
3: Drinking Straw Day
3: J.R.R Tolkien Day
3: Memento Mori “Remember you Die” Day
3: National Chocolate Covered Cherry Day
4: Dimpled Chad Day
4: Earth at Perihelion
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4: Tom Thumb Day
4: Trivia Day
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4: World Hypnotism Day
5: Asara B’ Tevet
5: Bean Day
5: Bird Day
5: Elvis’ Birthday Celebration Day
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7: Harlem Globetrotter’s Day
7: I’m not Going to Take it Anymore Day
7: International Programmers’ Day
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8: Argyle Day
8: Bubble Bath Day
8: Earth’s Rotation Day
8: National English Toffee Day
8: Midwife’s Day or Women’s Day
8: National Joy Germ Day
8: Show and Tell Day at Work
8: War on poverty Day
9: Balloon Ascension Day
9: National Clean Off Your Desk Day
9: Panama’s Martyr Day
10: National Cut Your Energy Costs Day
10: United Nations Day
11: Cigarettes are Hazardous to Your Heath Day
13: Blame Someone Else Day
13: Friday the 13th
13: Public Radio Broadcasting Day
13: Rubber Duckie Day
14: Caesarean Section Day
14: Dress Up Your Pet Day
14: Organize Your Home Day
14: Ratification Day
14: Miss America Pageant
15: Humanitarian Day
15: Religious Freedom Day
16: Appreciate A Dragon Day
16: Martin Luther King Day
16: Nothing Day
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16: World Religion Day
17: Cable Car Day
17: Hot Heads Chili Days
17: Judgment Day
17: Kid Inventors’ Day
17: Rid the World of Fad Diets and Gimmicks Day
18: Do Dah Parade Day
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18: Thesaurus Day
18: National Sanctity of Human Life Day (or Pro-Life Day)
19: Popcorn Day
19: Tin Can Day
19: Get to Know Your Customers Day
19-20: Women in Blue Jeans Day
19: Women’s Healthy Weight Day
20: Camcorder Day
20: Inauguration Day
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20: International Fetish Day
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21: AFRMA Fancy Rat & Mouse Day
22: Answer Your Cats Questions Day
22: Celebration of Life Day
22: Roe vs. Wade Day
23: Chinese New Year
23: National Handwriting Day
23: National Pie Day
23: Snowplow Mailbox Hockey Day
24: Belly Laugh Day
24: Beer Can Day
24: National Compliment Day
24: Rabi’I
24: Talk Like a Grizzled Prospector Day
25: A Room of One’s Own Day
25: Macintosh Computer Day
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26: Lotus 1-2-3 Day
26: National Peanut Brittle Day
26: Toad Hollow Day of Encouragement
27: Auschwitz Liberation Day
27: Holocaust Memorial Day
27: International Day of Commemoration in Memory of the Victims of the Holocaust
27: National Preschool Fitness Day
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27: Fun at Work Day
28: Data Privacy Day
28: National Kazoo Day
28: National Seed Swap Day
28: Thank a Plugin Developer Day
29: Curmudgeons Day
29: Freethinkers Day
29: National Puzzle Day
29: Seeing Eye Dog Day
29: Thomas Paine Day
30: Inane Answering Message Day
30: Bubble Wrap Appreciation Day
31: Appreciate Your Social Security Check Day
31: Inspire Your Heart with Art Day
February
Monthly
Adopt a Rescued Rabbit Month
AMD/Low Visions Awareness Month
American Heart Month
Avocado and Banana Month
Bake for Family Fun Month
Beans (Dried and Fresh Month)
Dog Training Education Month
Exotic Vegetables and Star Fruit Month
Festival of the Camellias Month
February is Fabulous Florida Strawberry Month
From Africa to Virginia Month
Grapefruit Month
International Boost Self Esteem Month
International Expect Success Month 
International Hoof-care Month
Jobs in Golf Month
Lent (2/22-4/7)
Library Lovers Month
Marfan Syndrome Awareness Month
Marijuana Awareness Month
National African American History Month
National Bird Feeding Month
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National Cherry Month
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National Parent Leadership Month
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National Senior Independence Month
National Time Management Month
National Weddings Month
Plant the Seeds of Greatness Month
Relationship Wellness Month
Responsible Pet Owner’s Month
Return Shopping Carts to the Supermarket Month
Spunky Old Broads Month
Sweet Potato Month
Wise Health Care Consumer Month
Youth Leadership Month
Weekly
International Snow Sculpting Week: 1-5
Solo Diners Eat Out Weekend: 1-7
Women’s Heart Week: 1-7
Boy Scout Anniversary Week: 5-11
Children’s Authors & Illustrators Week: 5-11
Dump Your Significant Jerk Week: 5-11
Freelance Writers Appreciation Week: 5-11
International Coaching Week: 5-11
Just Say No to Powerpoints Week: 5-11
Publicity for Profit Week: 5-11
World Duchenne Muscular Dystrophy Awareness Week: 5-11
Congenital Heart Defect Awareness Week: 6-10
International Networking Week: 6-10
International Friendship Week: 6-10
National Green Week: 6-11
National School Counseling Week: 6-10
Have a Heart for a Chained Dog Week: 7-14
Risk Awareness Week: 7-14
Love Makes the World Go Round; But, Laughter Keeps Us From Getting Dizzy Week: 8-14
Getting Dizzy Week: 8-14
Celebration of Love Week: 12-18
Children of Alcoholics Week: 12-18
Jell-o Week: 12-18
Love a Mench Week: 12-18
Random Acts of Kindness Week: 13-19
International Flirting Week: 13-19
World AG Expo: 14-16
National Condom Week: 14-21
National Nest Box Week: 14-21
NCCDP Alzheimer’s and Dementia Awareness Week: 14-21
National Conference on Education: 16-19
Great Backyard Bird Count: 17-20
National Entrepreneurship Week: 18-25
Brotherhood / Sisterhood Week: 19-25
Build A Better Trade Show Image Week: 19-25
National Engineers Week: 19-25
National Pancake Week: 19-25
National Justice for Animals Week: 19-25
National Future Farmers of America Week: 20-25
Read Me Week: 20-24
Texas Cowboy Poetry Week: 24-26
National Eating Disorders Awareness Week: 26-3/3
National Secondhand Wardrobe Week: 26-3/3
Telecommuter Appreciation Week: 27-3/5
Peace Corps Week: 27-3/4
Daily
1: Freedom Day
1: Car Insurance Day
1: G.I. Joe Day
1: Hula in the Coola Day
1: National Girls & Women in Sports Day
1: Robinson Crusoe Day
1: Spunky Old Broads Day
2: Candelmas
2: Crepe Day or La Chandeleur
2: Groundhog Day
2: Marmot Day
2: Groundhog Job Shadow Day
2: Hedgehog Day
2: Imbolic
2: Sled Dog Day
2: World Wetlands Day
3: Chinese New Year
3: Four Chaplains Memorial Day
3: The Day the Music Died
3: Bubble Gum Day
3: Give Kids a Smile Day
4: USO Day
4: Wear Red Day
4: Laura Ingalls Wilder Day
4: Liberace Day
4: Quacker Day
4: Rabi I
4: World Cancer Day
4: Ice Cream for Breakfast Day
5: Move Hollywood & Broadway to Lebanon, PA
5: Weatherman’s [Weatherperson’s] Day
5: Western Monarch Day
2: World Nutella Day
5: Dump Your Significant Jerk Day
5: Super Bowl XLV
7: African American Coaches Day
7: Ballet Day
7: Black HIV/Aids Awareness Day
7: Wave All Your Fingers at Your Neighbor’s Day
8: Boy Scout Anniversary Day
8: Laugh and Get Rich Day
8: Opera Day
8: Tu B’ Shvat
9: Extraterrestrial Visitor Day
9: National Stop Bullying Day
9: Read in the Bathtub Day
10: Plimsoll Day
11: Be Electrific Day
11: Daytona Pole Day
11: Pro Sports Wives Day
11: National Shut-in Visitation Day
11: Satisfied Staying Single Day
11: White Shirt Day
12: Darwin Day
12: Grammy Awards Day
12: Lincoln’s Birthday
12: Man Day
12: NAACP Day
12: Oglethorpe Day
12: Paul Bunyan Day
12: Safety Pup Day
12: World Marriage Day
13: Employee Legal Awareness Day
13: Get a Different Name Day
13: Madly In Love with Me Day
13: Clean out Your Computer Day
13-14: Westminster Dog Show
14: Extraterrestrial Culture Day
14: Ferris Wheel Day
14: Frederick Douglass Day
14: Pet Theft Awareness Day
14: Library Lovers Day
14: National Have a Heart Day
14: National Condom Day
14: World Congenital Heart Defect Awareness Day
14: League of Women Voters Day
14: National Women’s Hearth Day
14: National Call in Single Day
14: National Donor Day
14: Race Relations Day
14: Quirky Alone Day
14: Valentine’s Day
14: World Marriage Day
15: Lupercalia
15: Remember the Maine Day
15: Susan B. Anthony Day
15: National Gum Drop Day
16: Innovation Day
16: Kyoto Protocol Day
17: My Way Day
17: National PTA Founders Day
17: World Human Spirit Day
18: Battery Day
18: Pluto Day
19: Chocolate Mint Day
19: Iwo Jima Day
20: Love Your Pet Day
19-21: Shrovetide
20-21: Fasching
20: Northern Hemisphere Hoodie Hoo Day
20: Presidents Day
20: World Day for Social Justice
21: International Mothers Language Day
21: International Pancake Day
21: Mardi Gras
21: Paczki Day
21: Shrove Tuesday
22: Ash Wednesday
22: Lent
22: National Margarita Day
22: Woolworth’s Day
22: World Thinking Day
22: George Washington’s Birthday
22: Inconvenience Yourself Day
23: Curling is Cool Day
23: Diesel Engine Day
23: Introduce a Girl to Engineering Day
23: National Chili day
25: American Birkenbiener Race
25: International Sword Swallowers
25: Open that Bottle Night
26: Daytona 500
26: National Personal Chef’s Day
26: Academy Awards Night
26: For Pete’s Sake Day
26: Levi Strauss Day
27: Orthodox Green Monday
27: Orthodox Lent Begins
28: Floral Design Day
28: National Tooth Fairy Day
28: Rare Disease Day
28: Spay Day USA
29: Bachelor’s Day
29: Inspirational Underlings Day
29: Leap Year Day
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