|If yours is like most communities, there are likely great resources that have been developed to either help constituents or promote government services, but may have fallen to the wayside with lack of attention. Perhaps once widely utilized and well-known, these resources may now be outdated and in need of a breath of fresh air.From recycling programs to snow removal communications to highway adoption litter clean-up programs, many states have seen an increased need for theses resources, but have found a lack of awareness in newer populations. Some government entities have turned to social media, while others have opted for rebranding.|
Adopted nationwide in 2000, 511 is an example of a slightly newer resource that many states launched with great fanfare but have since left relatively unpromoted. The service is offered as a means to communicate traffic, road and weather conditions to callers and Web visitors. Recently, North Carolina and Virginia took action to revitalize efforts of this service and are now two of the most successful state 511 programs, with millions of calls each year. Both states conducted focus groups to alter signage—finding that the traditionally blue signs, used along highways to promote the service to drivers, blended in with other signage too much. Additionally, both states used a new marketing plan to develop PSAs and a media campaign to create awareness among constituents.
Here’s how to take a cue and bring new life to resources in your own community:
Last but not least, once a resource has been revitalized, take efforts to keep it from once again falling to the wayside. Continue to seek constituent and user feedback and grow the resource as the community grows and changes, too. Then you’re sure to have a truly classic resource on your hands.
“The 411 on 511.” American City & County | Information on State & Local Government Policy, Politics, Management, Finance, Environment, Economic Development, and Technology, Finance, Environment, Economic Development, Infrastructure and Technology. Web. 02 Sept. 2010.
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