|If yours is like most communities, there are likely great resources that have been developed to either help constituents or promote government services, but may have fallen to the wayside with lack of attention.Perhaps once widely utilized and well-known, these resources may now be outdated and in need of a breath of fresh air.|
From recycling programs to snow removal communications to highway adoption litter clean-up programs, many municipalities and provinces have seen an increased need for these resources, but have found a lack of awareness in newer populations. Some government entities have turned to social media, while others have opted for rebranding.
511 is an example of a slightly newer resource that the Canadian government commissioned a report on several years ago, but hasn’t taken much action on since. Provinces like Quebec and Nova Scotia have rolled it out to communicate road conditions to callers and Web visitors. Nova Scotia reports that the transition from a 1-800 number to the 511 service was relatively painless, and that caller volume has increased by about five times. Environment Canada is part of the Canada 511 Consortium, and intends to eventually leverage the 511 services to deploy weather updates.
Here’s how to take a cue and bring new life to resources in your own community:
Last but not least, once a resource has been revitalized, take efforts to keep it from once again falling to the wayside. Continue to seek constituent and user feedback and grow the resource as the community grows and changes, too. Then you’re sure to have a truly classic resource on your hands.
”511 Service off to a Slow Start in Canada.” IT World Canada. 20 May 2008. Web 8 September 2010.
Submit your review