Small Business News

4imprint Small Business Newsletter
What to use? Sales and marketing resources that make business easier 
Check us out on:twitter YouTube

YouTubetwitter

Feeling overwhelmed by the sheer number of sales tools and resources available to you? Or are you simply too busy to take the time and learn what options exist to streamline your sales and marketing efforts?
We understand! Weeding through the multitude of tools is not only time consuming, but challenging as well. We thought it may be helpful if we provided a short list of sales and marketing resources that seem to stand out from the rest.

Team and sales meetings
Sometimes it’s simply not possible to meet in person. If you’re team is virtual or your clients’ geographic locations aren’t conducive to a quick drive, using online meeting tools is almost as good as being in-person. Oovoo.com is an affordable Web conferencing tool that allows for up to six people to chat simultaneously. It does require that participants have a microphone, Webcam and speakers. WebEx.com and GoToMeeting.com are both online meeting subscription services that allow for users to present and share documents with meeting participants in real time.

Research
Knowing what your customers think, who they are and how they feel about you is imperative to your business’ success. It can be a time-intensive and costly endeavor to collect this information,  but online tools such as Zoomerang allow you to survey your customers’ opinions. To increase participation, offer an easy-to-mail incentive, such as Classic Calculators or Magnetic Memo Clips.

Customer relationship management
Perhaps the most well-known lead generation and customer relationship management tool on the market today is SalesForce.com. CRM is no longer just for the “big guys!” SalesForce.com has an affordable small business package that is user-friendly and compatible with Microsoft Outlook® and Google™apps.

Another option for PCs is the Business Contact Manager module in Outlook 2007. Its Microsoft integration makes it a one-stop-shop for billing, contact management and prospecting.

Presentations
A recent Small Business Trends article by TJ McCue outlined a number of excellent presentation tools and is well worth the read. It features and overviews SlideShare, Google Presentations and Empressr, along with a handful of others. Each of these tools provides an avenue for enhancing your sales process through simple-to-use multi-media and online access.

Online marketing
The scope of your online presence is based on your target audiences. Many small businesses find e-mail subscription services, like iContact, Constant Contact or Bronto, to be of use when wanting to connect with customers on a frequent basis. It’s more cost-effective than printed direct mail, and it is permission-based, meaning customers have agreed to receive e-mail from you and are therefore more likely to open the message. Use information-based e-newsletters or promotional offers as a way to drive users to your Website. Encourage people to sign-up for your e-news with a free Computer Calendar or Screen Sweep giveaway.

Google analytics is free and easy to use. Simply insert the short programming script into your Website pages and you will be able to monitor Web traffic in detail. Google’s keywords/adwords tool is also extremely valuable to any online marketing effort and will help you uncover search engine-friendly keywords for your Website’s enhancement.

A Facebook business page will nurture a fan base and is an excellent tool to connect personally with customers. To entice people to visit and interact with your organization, create contests or promotions that build relationships and buzz with your organization. Entice contest participants with higher-end incentives, including Digital Cameras or MP3 Players.

This isn’t an exhaustive list by any means, but hopefully, these tools and resources will enhance your sales and marketing efforts. Any opportunity you have to streamline your tasks, maintain your contacts and build connections will help your business grow and succeed!

October  
MarchMarchMarch

Adopt A Shelter Dog Month
World Blindness Awareness Month
Children’s Magazine Month
Church Safety and Security Month
Class Reunion Month
Co-op Awareness Month
Domestic Violence Awareness Month
Dyslexia Awareness Month
Eat Better, Eat Together Month
Emotional Wellness Month
German-American Heritage Month
Global Diversity Awareness Month
Go Hog Wild – Eat Country Ham
Halloween Safety Month
Head Start Awareness Month
Long Term Care Planning Month
Month of Free Thought
National Animals Safety and Protection Month
National Bake and Decorate Month
National Breast Cancer Awareness Month
National Caramel Month
National Chili Month
National Chiropractic Month
National Crime Prevention Month
National Dental Hygiene Month
National Ergonomics Month
National  Go On A Field Trip Month
National Orthodontic Health Month
National Physical Therapy Month
National Popcorn Poppin Month
National Reading Group Month
National Roller Skating Month
National RSV Awareness Month
National Sarcastic Awareness Month
National Window Covering Safety Month
National Work and Family Month
National Sudden Infant Death Syndrome Awareness Month
Organize Your Medical Information Month
Photographer Appreciation Month
Positive Attitude Month
Right Brainers Rule! Month
Spinach Lovers Month
Squirrel Awareness Month
Stamp Collecting Month
Women’s Small Business Month

Universal Children’s Week: 1-7
No Salt Week: 2-4
National Newspaper Week: 4-10
National Work From Home Week: 4-10
Fire Prevention Week: 4-10
National Carry A Tune Week: 4-10
Customer Service Week: 5-11
Financial Planning Week: 5-11
Kid’s Goal Setting Week: 5-10
Physicians Assistant Week: 6-12
Build Your Business with Business Cards Week: 11-17
Emergency Nurses Week: 11-17
Home-Based Business Week: 11-17
National Food Bank Week: 11-17
World Rainforest Week: 12-18
Teen Read Week: 18-24
National Chemistry Week: 18-24
National Characters Count Week: 18-24
National Forest Products Week: 18-24
National Lead Poisoning Prevention Week: 18-24
National School Bus Safety Week: 18-24
Freedom of Speech Week: 19-25
National Massage Therapy Week: 19-25
National Businesswomen’s Week: 19-25
International Magic Week: 25-31
Peace, Friendship and Good Will Week: 25-31
Give Wildlife a Break Week: 26-11/1
World Hearing Aid Awareness Week: 27-10/3

1: Fire Pup Day
2: Guardian Angels Day
2: Lee’s National Denim Day
2: National Diversity Day
2-4: National Fallen Firefighters Weekend
2: National Custodial Workers Day
2: World Smile Day
3: Alternative Fuel Day
3: Change a Light Day
3: World Card Making Day
4: Blessing of the Fishing Fleet
5: Child Health Day
5: Improve Your Office Day
5: World Teachers Day
6: Mad Hatter Day
7: Balloons Around The World
10: National Cake Decorating Day
10: Naval Academy Day
10: Universal Music Day
12: International Moment of Frustration Scream Day
12: Columbus Day
12: Free Thought Day
12: National Kick Butt Day
12: Native Americans’ Day
13: Navy Birthday
13: National Face Your Fears Day
14: Be Bald And Be Free Day
14: National Bring Your Teddy Bear To Work & School Day
15: Get to Know Your Customers Day
15: Get Smart About Credit Day
15: National Grouch Day
16: Boss’s Day
16: Dictionary Day
17: Sweetest Day
17: World Toy Camera Day
19: Evaluate Your Life Day
22: Caps Locks Day
23: Ipod Day
24: Make A Difference Day
25: Mother-in-Law Day
27: Cranky Co-workers Day
27: Navy Day
28: National Chocolates Day
29: Internet Day
30: Haunted Refrigerator Day
30: National Candy Corn Day
31: Halloween

November  
MarchMarchMarch

American Diabetes Month
Aviation History Month
Epilepsy Awareness Month
Family Stories Month
Lung Cancer Awareness Month
Military Family Appreciation Month
National Adoption Month
National Alzheimer’s Disease Month
National Georgia Pecan Month
National Home Care & Hospice Month
National Life Writing Month
National Long-Term Care Awareness Month
National Novel Writing Month
National Peanut Butter Lovers Month
National Roasting Month
Prematurity Awareness Month

National Animal Shelter Appreciation Week: 1-7
World Communication Week: 1-7
Pursuit of Happiness Week: 8-14
Fraud Awareness Week: 8-15
National Young Reader’s Week: 9-15
World Kindness Week: 9-16
American Education Week: 15-21
National Family Week: 22-28
National Game & Puzzle Week: 22-28
National Teens Don’t Text and Drive Week: 22-28
Better Conversation Week: 23-29

1: All Saints’ Day
1: Daylight Saving Time Ends
1: National Authors’ Day
2: Cookie Monster Day
3: Cliché Day
3: Sandwich Day
4: Use Your Common Sense Day
5: National Men Make Dinner Day
7: International Tongue Twister Day
7: National Bittersweet Chocolate with Almonds Day
8: Cook Something Bold and Pungent Day
8: National Parents As Teachers Day
10: Area Code Day
10: Marine Corps Day
11: National Young Reader’s Day
11: Veterans Day
13: Guinness World Record Day
13: World Kindness Day
14: World Diabetes Day
15: America Recycles Day
15: National Bundt (pan) Day
17: Homemade Bread Day
18: Mickey Mouse Day
18: Push-button Phone Day
18: National Education Support Professionals Day
19: Great American Smokeout
19: Use Less Stuff Day
20: Children’s Day
20: Name Your PC Day
21: World Hello Day
21: National Adoption Day
21: National Family Volunteer Day
22: Humane Society Anniversary Day
24: Celebrate Your Unique Talent Day
26: Thanksgiving Day
27: Black Friday
27: Flossing Day
29: Electronic Greetings Day
30: Computer Security Day
30: Stay Home Because You’re Well Day

December  
MarchMarchMarch

Bingo’s Birthday Month
National Write A Business Plan Month
National Tie Month
Rising Star Month
Safe Toys and Gifts Month
Universal Human Rights Month

Cookie Cutter Week: 1-7
Tolerance Week: 1-7
Recipe Greetings For The Holidays Week: 1-8
Operations Santa Paws Week: 1-19
National Hand Washing Awareness Week: 6-12
Human Rights Week: 10-17
Hanukkah: 12-19
It’s About Time Week: 25-31
Kwanzaa: 26-1/1

1: World Aids Day
2: Special Education Day
3: International Day of Disabled Persons
6: Coats & Toys for Kid Day
6: Miners’ Day
6: St. Nicholas Day
7: National Pearl Harbor Remembrance Day
7: National Cotton Candy Day
10: Human Rights Day
15: Bill of Rights Day
16: National Chocolate Covered Anything Day
17: National Re-gifting Day
18: Underdog Day
21: Humbug Day
21: Winter Solstice
24: Christmas Eve
25: Christmas
26: Boxing Day
26; National Candy Cane Day
29: Tick Tock Day