Trade shows are like speed dating
When we think of trade shows, chances are speed dating doesn’t come to mind. After all, the basic idea of speed dating is to get a whole bunch of single people in the same room and create the potential for a match—ideally narrowing down the list to include only those who seem to be a good fit and then taking the next step—an email, phone call or even an actual date.Wait a minute … this sounds exactly like a trade show. You meet a variety of people, spend some time chatting … trying to establish a connection and make future plans to connect with those you determine are a good fit for your business. And if the speed dating studies are correct, it takes just seconds for a potential match to click. If this concept has you intrigued and wanting to find out more, keep reading.

Trade show speed dating pointers
If thinking of a trade show as speed dating makes sense to you, it probably doesn’t hurt to brush up on some skills to help you succeed at trade show “speed dating.” Here are some pointers.

  • Do your research: Just as you likely don’t want to commit to a date without knowing some basics about your potential partner, you don’t want to go into trade show speed dating blind, either. Do your research—find out who will be attending the trade show and decide whom you’d like to bump into. Craft a pre-trade show introduction in the form of an email or letter and ask for the opportunity to meet. Make an added impression by mailing a magnet calendar imprinted with your company logo and contact information—and don’t forget to highlight the upcoming trade show date.
  • Dress to impress: You wouldn’t show up to a first date without paying attention to your personal appearance—the same holds true when trade show speed dating. After all, you only get one chance to make a first impression. Find out ahead of time what the trade show atmosphere will be and dress accordingly. Carry yourself in a professional manner and be sure to brush up on your interviewing skills. After all, the point of trade show speed dating is to make a connection with those who are a good fit for your business. And leave those you meet with a lasting impression. Logo’d media charging stations or mint cards make nice, easy-to-carry giveaways.
  • Don’t make snap judgments: Dismissing a business connection before fully understanding the potential for a relationship is no different than dismissing a potential love match because you don’t like the sound of his or her laugh. The bottom line—snap judgments equal missed opportunities. Even those you may not see yourself working with now may be candidates for a beautiful business relationship in the future, whether on a different project, with a different company or under some other circumstance. Leave all potential clients with something tangible they can reference to recall your interaction. For instance, give them a logo’d USB drive or business card magnet clip that can hold important information about your company and its offerings and your contact information. Even if your product or service is not for them, they may pass your information along to someone else.
  • Court your clients:  When you think you’ve found a match … make sure you treat them well. Send patrons on their way with something to remember you by. A logo-imprinted terra coffee mug and an invite to chat further over some java can be a great way to get your foot in the door. Don’t forget to include a business card and a handwritten note inside the mug and follow up with a phone call after the show.

Remember, there are plenty of fish in the sea of trade show clients. We hope these tips on trade show speed dating will help you net all the right ones.

DYE, COLUMNBy LEE. “Speed Dating? Watch Your Mouth.” ABC News. ABC News Network, 19 May 2013. Web. 11 July 2013.

Nally, Nancy. “Trade Shows: Speed Dating For Businesses — Tech News and Analysis.” GigaOM. N.p., 8 Jan. 2010. Web. 11 July 2013.

Vining, Sarah. “10 Ways to Come Back With Business From a Trade Show – Charmed by Hospitality Marketing | Cvent Hospitality.” 10 Ways to Come Back With Business From a Trade Show – Charmed by Hospitality Marketing | Cvent Hospitality. N.p., 25 Jan. 2013. Web. 11 July 2013.

September
Monthly
Arthritis Month
Childhood Cancer Awareness Month
Men’s Cancer Health Awareness Month
International People Skills Month
International Self-Awareness MonthInternational Strategic Thinking Month
Muscular Dystrophy Month
Ovarian Cancer Awareness Month
Prostate Cancer Awareness Month
Thyroid Cancer Awareness Month
World Animal Remembrance Month
Weekly
International Enthusiasm Week: First Week
Learn @ Work Week: Third Week
National Prostate Cancer Awareness Week: Third Week
National Forest Week: Fourth Week
Self-Help Awareness Week: Fourth Week
Tolkien Week: Fourth Week
International Women’s E-Commerce Days: Fourth WeekWorld Hearing Aid Awareness Week: Fourth Week
Daily
4: World Cerebral Palsy Day
8: International Literacy Day
9: International Fetal Alcohol Spectrum Disorder Awareness Day
10: World Suicide Prevention Day
11: Terry Fox Run
11: National Grandparents’ Day
11: National Day of Service
13: Alzheimer Coffee Break Day
16: International Ozone Day
21: World Alzheimer’s Day
21: International Day of Peace
29: Police and Peace Officer’s National Memorial Day
Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *