|“Infographics attract a lot of attention. The visual display of information with fantastic imagery often catches people where words alone fail. They often go viral because they are so interesting.”—Douglas Karr, founder of The Marketing Technology BlogInfo … what?|
Information graphics (or infographics), according to Jacob Gube, chief editor of Six Revisions.com, are graphical depictions of data and information. By presenting information in a compact and creative approach, infographics are able to quickly convey knowledge and engage viewers.
Also known as data visualization, infographics can breathe life into statistical information by adding pictures, colors and design elements that support the interpretation you want your audience to understand. They can be simple enough to explain a mission statement or market campaign, or detailed enough to explain a complex series of events and relationships.
The style of graphic art, word choice, colors and design can influence the tone of the infographic as well, which has a strong effect on the way the message is perceived. Using a style that hearkens to Soviet Propaganda, for example, gives an oppressive, looming feeling to the data, while the same data, surrounded by cartoon bunnies and flowers, would be far less ominous, possibly silly.
Specific internal communications examples:
Reaching greater audiences
This is where infographics are profoundly useful and successful. Because your infographic is created digitally, it is seamless and painless to add it to your online and social media campaigns. Submitting your industry-defining infographic to industry blogs and publications will yield interest and multiple links to your sites, adding to your SEO ranking and viral capacity.
Infographics can be trade-specific, define your company and its roles, compare your company to competitors’ work or show the benefits of your company. Your infographic may be message-specific, or address your company’s global plans. Truly, the only limits lie within the imagination of your graphic artist, your message leader and the statistics themselves. The rest is art, interpretation and sales!
Karr, Douglas. “Infographic: Why Use Infographics? | Marketing Technology Blog.” Content, Email, Mobile, Social, Search Marketing | Marketing Technology Blog. Marketing Tech Blog. Web. 29 Jan. 2012.
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