|High schools and universities are great places to turn if your nonprofit needs a helping hand. Educational institutions are brimming with young people eager to get out and make a difference. Over the years, their volunteer numbers have only grown and they are fast proving to be a generation of volunteers that mean business.Consider this: In 2010, 58 percent of this age group, known as Millennials, volunteered a collective total of 341.1 million hours in Canada. This volunteer rate is significantly above the national average of 47 percent. As the leader of a nonprofit, make Millennials the target audience of your next volunteer campaign.|
Impress them online
Then, once you’ve established your organization online, communicate your Twitter handle or Facebook group name on your website. Likewise, you can use those social platforms to share Web content. That way you’ll have well-rounded communication with your community and young people about your ongoing need for volunteers, upcoming volunteer opportunities and orientations for newcomers.
Make a first impression
Here are some examples of innovative new ways to talk about the growth that comes with volunteering in your nonprofit:
At your personal meeting, let them know that they can always find out more online. Tell them you’re excited to have new (or renewed) presence on the Internet, then remind them to take a look with items that have your Web address and contact information printed front and centre.
Don’t forget to encourage them to “like” your organization on Facebook or begin to “follow” you on Twitter for more up-to-date announcements regarding volunteer opportunities. Lastly, let them know that other prizes—like an all-purpose tote—await for providing contact information and registering to attend a volunteer orientation.
Then, leave a lasting impression
Volunteers are indispensable to the work of your nonprofit organization. Take the time to reach out to and invest in this youthful “Millennial” generation. By identifying with them now, you may be able to make them committed volunteers for the long haul.
“Caring Canadians, Involved Canadians:.” Tables Report. Statistics Canada., 21 Mar. 2012. Web. 3 Aug. 2012.
“The Key to Recruiting Volunteers.” Leadership Freak. WordPress, n.d. Web. 13 July 2012.
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