Sponsoring youth sport teams
As a small business owner, you’re always trying to remain a couple steps ahead. Well, with the rush of the holidays now past, now is the time to start thinking about spring. (Yes, spring!) One of the most exciting things about spring is the warm weather it brings. And with warm weather comes youth sports like soccer, softball and baseball. Youth sports teams bring the community together as parents and families rally around its youngsters. And, it’s a great opportunity for you to join with them as a small business sponsor for one of the teams.Exposure and community support
Making the decision to sponsor a youth sports team is well worth your while. First, think along the lines of exposure: Your business name will be displayed on team jerseys and perhaps even a banner at multiple sporting events throughout the season. That kind of exposure is good for business, sure, but taking steps to become an active community supporter has always been good business.

Secondly, sponsoring a youth sports team is a way to generate leads because it will definitely curry favour among devoted team moms and dads. If they have never been to your place of business, they will definitely be more likely to drop by for a visit; if they’ve stopped in once or twice already, this may make them more regular customers. And, if they have a good experience, they’ll probably tell their friends and acquaintances about it, too!

Communicate the sponsorship
Now that you’re intrigued by the concept, let’s plan for some action-oriented decision making: Start by touching base with your local recreation department to express your interest in becoming a team sponsor. Or, ask among your friends and acquaintances, perhaps other small business owners, if they have any experience with youth sports team sponsorship.

Once you’re an official sponsor, let people know with good ol’ word-of-mouth marketing—it’s still one of the most reliable forms of marketing. All it takes is a passing mention when customers stop in. Display magnetic or sticker schedules in your workplace. That way, your regular customers stay informed and show their support. And you never know: Your customers might have a niece or nephew on the team, or know a family with children on the team.

Post the news on your website and social media pages as well. The Internet is a very effective venue to share information and it ensures a wide audience, like customers and vendors who may not live in your community but may appreciate your philanthropic commitment.

Sponsoring the team, promoting your business
There are many ways to make your name visible beyond the jerseys and banners. Here are a few:

  • Your financial support will help pay for team jerseys, but what about hoodies? Wearing team apparel to school can help team members proudly display their team colours at school and identify with one another off the playing field.
  • Because parents are almost always a big part of their kids’ extracurricular activities, you might consider investing in a few items to help them cheer on their children. Things like bumper stickers for their vehicle or a foam cheer noodle for game time.
  • Team-inscribed water bottles are great gifts to keep team members hydrated on game days.
  • And, at the end of the season, you could present the coach and one especially helpful parent with an embroidered team jacket.

You can go above and beyond providing financial support and promotional items for the team by attending weekly matches to show your team spirit. Or, if you really wanted to demonstrate your commitment to the team and the community, you could join the team as an assistant coach and mentor to the children playing on it.

Sometimes there is more to business than business. Sponsoring a youth sports team is one of those opportunities to do more than just business… sponsoring a youth sports team is an opportunity to give back.

January
Monthly
Alzheimer Awareness Month
Apple and Apricots MonthArtichoke and Asparagus Month

Bath Safety Month

Be Kind to Food Servers Month

Birth Defects Month

Book Blitz Month
Crime Stoppers Month; Ontario
Financial Wellness Month

Get Organized Month
International Change Your Stars MonthInternational Creativity Month

International New Year’s Resolution Month for Business

International Quality of Life Month
International Wayfinding Month

International Wealth Mentality Month

Ontario March of Dimes Month
Oatmeal MonthRising Star Month

Self-help Group Awareness Month

Self-Love Month

Shape Up US Month

Tubers and Dried Fruit Month

Thyroid Awareness Month

Weekly
New Year’s Resolutions Week: 1-4Celebration of Life Week: 1-7

Diet Resolution Week:1-7

Silent Record Week: 1-7

Someday We’ll Laugh About This Week: 2-8

Women’s Self Empowerment Week: 5-9 KidFilm Festival: 7-27Universal Letter Writing Week: 8-14
International Snowmobile Safety and Awareness Week: 13-19/20
National Non-Smoking Week: 21-26
International Printing Week: 21-26No Name Calling Week: 21-25

World Leprosy Week: 27-2/2

International Hoof Care Week: 29-2/1

Daily
1: New Years Day1: Euro Day

1: Global Family Day

1: First Foot Day

1: Mummer’s Parade

1: New Year’s Dishonor List Day

1: Odd Day

1: Polar Bear Plunge or Swim Day

1: Saint Basil’s Day
3: J.R.R Tolkien Day

4: World Braille Day

4: World Hypnotism Day

5: Bean Day

5: Bird Day

6: Epiphany or Twelfth Night

6: Three Kings Day

7: International Programmers’ Day

11: Sir John A. Macdonald Day
10: League of Nations Day

11: Cigarettes are Hazardous to Your Heath Day

11: Learn your Name in Morse Code Day

13: Rubber Duckie Day

13: Stephen Foster Day
15: Humanitarian Day
16: Weedless Wednesday17: Get to Know Your Customers Day

17: Hot Heads Chili Days

17: Judgment Day

17: Kid Inventors’ Day

18: Pooh (Winnie the Pooh) Day

18: Thesaurus Day

18: International Fetish Day

19: Popcorn Day

19: Tin Can Day

20: World Religion Day
21: Squirrel Appreciation Day

22: Answer Your Cats Questions Day

22: Celebration of Life Day

22: Rid the World of Fad Diets and Gimmicks Day

23: Snowplow Mailbox Hockey Day

24: Belly Laugh Day

24: Beer Can Day

24: Talk Like a Grizzled Prospector Day

24: Women’s Healthy Weight Day

25: A Room of One’s Own Day25: Fun at Work Day
25: Macintosh Computer Day

26: Lotus 1-2-3 Day

26: Toad Hollow Day of Encouragement

26: Tu B’shuvat

27: Auschwitz Liberation Day

27: Holocaust Memorial Day

27: International Day of Commemoration in Memory of the Victims of the Holocaust
27: Family Literacy Day

27: World Leprosy Day

28: Data Privacy Day

28: Bubble Wrap Appreciation Day

28: Thank a Plugin Developer Day

29: Curmudgeons Day

29: Freethinkers Day

29: Seeing Eye Dog Day

30: Inane Answering Message Day

31: Inspire Your Heart with Art Day

Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Average rating:  
 0 reviews

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *