|People are always evolving. So, too, are the ways they’re consuming information and sharing it with others. It’s what makes content marketing, how and when you communicate, a dynamic and exciting part of business. Check out the data: In 2012, business-to-business (B2B) marketers invested more than 26 percent of their overall marketing budgets in quality content while smaller enterprises allocated an even bigger share of their budgets towards it.You’ve likely adopted or are looking to adopt a content marketing strategy, but may want some additional ideas. If so, one of the concepts you may want to integrate or consider is called SoLoMo: Social, Local, Mobile.SoLoMo strategy|
More and more people are accessing information via social platforms. They’re doing it on mobile devices like smartphones and tablets, which are fast-becoming mission critical for marketers. Almost 50 percent of people in Canada have a mobile device. And a majority of them reach for a mobile device to search for something, a business or a brand or an ad campaign, after experiencing it for the first time. Engaging in SoLoMo content marketing will help you reach this ever-increasing audience.
The focus of SoLoMo content is sharibility. Well-crafted content that can be enjoyed by others will likely be shared. Bear that in mind as you develop a strategy to really help you streamline your outreach efforts. Here are three other key concepts and questions worth remembering:
If you plan on cross-pollinating content between different social media platforms, get into the habit of drafting an editorial calendar so you can keep all of your content ideas and their release dates in one place. If you haven’t created one before, start with a desk calendar to help you visualize it more clearly.
SoLoMo with style
The most effective marketing reaches more than your network. “It…reach[es] your network’s network.” SoLoMo marketing—with its emphasis on friends, existing relationships and sharing—can help you do just that.
Melin, Eric. “Content Marketing? Awesome Statistics Tell Why.” Infographic Full of Great Content Marketing Statistics. Spiral 16, 16 Feb. 2012. Web. 8 Feb. 2013.
2 “2012 Cell Phone Consumer Attitudes Survey.” CWTA. 23 April 2012. Web. 25 Feb. 2013.
Bianchi, Laurens. “Infographic: The Rise Of Mobile.” Viralblog – Viral Ideas | Social Trends. Viralblog.com, 11 July 2012. Web. 07 Nov. 2012.
Moorman, Robert. “Defying the Law of Brevity.” Defying the Law of Brevity | Nett. Nett – Better Business Advice, 29 Aug. 2012. Web. 06 Feb. 2013.
Webinar. Content Marketing Institute (CMI). “Transforming Your Marketing Team Into A Content Powerhouse.” 12/12/12
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